| MUMBAI:
Spider-Man 3 created new records in its opening weekend to Rs 191.7 million at
the Indian box-office and $148 million at the North American box-office. The
friendly neighbourhood superhero returned to Indian shores amidst much fanfare
and a tumultuous reception with 588 prints, including 3 IMAX screens.
The film has in fact smashed every possible record in the Hollywood category in
India. It outpaced the previous first weekend record holder, Casino Royale (Rs
149.4 million) by 28.3 per cent, an official release said. The
film also grossed the biggest single day collections for a foreign language film
in India, raking in Rs66.4 million on Friday. It
was also the fastest to cross the Rs 100 million mark in just two days.
Says Sony Pictures Releasing of India managing Uday Singh, “We are off to
a dream debut and the summer movie season could not have begun better. The strong
marketing campaign, a first ever dub in Bhojpuri and our brand alliances, helped
us take this franchise to a much wider audience base.” At
the international box-office, the movie opened at several key nations in Asia
and Europe to gross a mammoth $227 million, outpacing the previous first weekend
record holder The Da Vinci Code. On the global scale, Spiderman 3 has generated
$375 million, which makes it the highest-grossing worldwide debut of all time. | 
