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MUMBAI: French photographer Yann Arthus-Bertrand will receive
the first ever Green World Award at MIPTV featuring MILIA.
The new award has been created to recognize the efforts of
industry professionals who have contributed to the global
awareness of environmental issues.
Bertrand will receive the Green World Award on Tuesday 17
April during a dinner for industry executives. He will also
give a keynote speech in which he will discuss television's
role in the fight against global warming at the 44th annual
MIPTV featuring MILIA event at Palais des Festivals, Cannes
from 16 to 20 April.
"We want to contribute to the awareness of environmental
concerns through our tradeshows," says Reed MIDEM Chief
Executive Officer Paul Zilk.
"Television has a huge impact on public opinion and
education, and the creation and broadcasting of environment-focused
programming is extremely important. The series of documentaries
inspired by Bertrand called "From Above," depict
the world's most pressing environmental challenges.
"I'm delighted to receive the MIPTV featuring MILIA Green
World Award," says Bertrand.
"My commitment to sustainable development grew from
studying the Earth on a daily basis, from encounters and from
readings. I became aware that my photos were useful and that
my own convictions gave them additional value. The more interest
one takes in our planet and the more one realises the issues
at stake, the greater the desire to actively engage in change
for the better."
Bertrand has had a childhood passion for nature and has run
a nature reserve in France and also studied behavior of lions
in Kenya. This is where he published his first book 'Lions'.
He has worked as a photojournalist specializing in adventure
sports, nature even tennis.
His pictures have been published in leading international
magazines including Paris Match, Geo, Life and The National
Geographic.In July 2005, Bertrand created GoodPlanet.org,
a non-profit organisation aiming to promote sustainable development.
MIPTV featuring MILIA's 2007 conference programme opens on
the 16 April with a conference entitled "Is Green TV
prime-time TV?". The conference presents a panel of leading
professionals specialising in the Green TV sector who will
discuss the global development of environmental programmes.
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