(1 March 2007 8:00 pm)

MUMBAI: To say that BBC is bullish on Asia would be stating the obvious. Continuing to mark its presence in the region, BBC Worldwide has become one of the first UK distributors to provide entertainment content to an Asian mobile television broadcaster's S-DMB (Satellite Digital Multimedia Broadcasting) service.

The deal was announced at the BBC Showcase in Brighton and allows the customers of Tu Media to watch 39 hours of Top Gear programming through in-car devices or gadgets such as mobile phones, laptops, and personal digital cameras. Launched in May 2005, Tu Media's S-DMB service is said to attract over one million subscribers.

The deal with Tu Media includes all programmes from Top Gear's 2004-05 and 2005-2006 series.BBC show Top Gear is available in well over 100 countries worldwide, reaching more than 138 million households globally.

BBC Worldwide Senior TV Sales Manager, Asia Linfield Ng, said: "Digital media is a huge growth area for our business. I'm delighted that BBC Worldwide has brokered this exciting deal, which combines one of South Korea's most important new broadcasting technologies with one of the BBC's most popular titles."

TU Media Contents Acquisition Director Gidu Kim added: "As the high quality our S-DMB service continues to attract over 1000 new subscribers every day, it's crucial that TU Media consistently offers our customers the best programming available. Today's deal does exactly that - 43 hours of what we believe to be the world's premier motoring programme, and just the start of what I hope will be a long relationship with BBC Worldwide."