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MUMBAI: Alfred Haber Distribution (AHD) has teamed up with
the International Fight Leagu (IFL), the world's first team-based
professional league of the fastest growing sport in the world
today, Mixed Martial Arts (MMA).
AHD will be the exclusive international distributor (excluding
Latin America and the Middle East) of the IFL's two new series
IFL Fight Night and IFL Batleground.
IFL is looking to make the sport of MMA more mainstream by
moving from the cage to an oversized boxing ring, while also
taking out many of the moves that emphasised blood over strategy
and athleticism. The result has been the production of two
series, one for primetime and one late night for television.
IFL Fight Night showcases five fights between two
teams. IFL Battleground takes a behind-the-scenes look
at the IFL with action footage of the MMA's rising stars and
their world champion coaches. The series also includes event
action, highlights, and vignettes.
Haber says, "Over the last few years, the growth rate of
the MMA has been nothing less than phenomenal. With the IFL
coming on the scene at this juncture, with its team based format,
the FSN combat series and the primetime network 'Battleground'
presentation, it all combines to create explosive television
for broadcasters around the world. This is a tremendous opportunity
to grow the audience from the original limited mainstream exposure." |
