MUMBAI: Google's YouTube may be facing the heat from the likes of Viacom on copy
protection issues but the popularity of the online video network continues to
grow. The British Broadcasting Corp. has struck a multi-year content deal with
YouTube that will make programming available via three branded channels on the
search giant's video-sharing site.
YouTube channels one for news and two for entertainment will carry
content from BBC. BBC Worldwide will air promotional trailers for new programmes
and clips from its old hit series on the website.
aim is to bring new audiences to the proposed
BBC iPlayer service, and to secure commercial
revenue via BBC Worldwide, its commercial
subsidiary, to supplement the licence fee.
While the current deal includes its promotion
of its non news programming, the publicly
funded broadcaster also said that news clips
will be added in the near future.
the BBC channel there will be content based on current hits such as Life on Mars
and Doctor Who, while from BBC Worldwide there will be clips from old favorites
such as Spooks and Top Gear, which are sold globally.