(29 March 2007 7:30 pm)

MUMBAI: Moser Baer India has announced its national launch in the home video market with 101 popular Hindi movie titles at aggressive price points of just Rs 28 for VCDs and Rs 34 for DVDs. The company has earlier launched titles in Tamil, Malayalam and Kannada.

Moser Baer has also formally inaugurated the online website, which offers the entire range of home videos released by the company till now for consumers across the country to order and obtain directly without any delivery cost. The website has online payment mechanism so that the consumers can buy all their requirements without any hassle. The website offers titles in both VCD and DVD formats and in Hindi, Tamil, Malayalam, Kannada and non-film titles.

Soon the titles from English, Telugu, Marathi and other languages will be made available, the company said.

Moser Baer will release video content on DVD and Video CD formats using its proprietary and patented technology. "This will enable the company to revolutionize the quality-price parity and offer unprecedented value for the consumers," the company said.

Moser Baer has already lined up 450 distributors in the country and stocks shall be soon available in around 100,000 outlets, including stationery shops, telecom shops and regular audio and video outlets.

Said Moser Baer CMD Deepak Puri, "The entertainment industry is growing at a healthy pace of 20 per cent per annum and with our new technology, manufacturing capability and distribution network, we plan to revolutionize the entertainment industry with home video products. As a part of the value chain, we are considering producing, developing and marketing content in both films and non-films. The launch of online purchase portal is going to greatly benefit the consumers, which is our clear objective for the initiative".