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TV Land ramps up on-air & off-air offerings
 
Indiantelevision.com Team
(24 March 2007 4:00 pm)
 

MUMBAI: TV Land, a division of Viacom's MTV Networks has announced a slate of on-and off-air efforts designed to further cater to America's 78 million Baby Boomers.

Making the announcement, TV Land president Larry W. Jones spoke about the channel's commitment to super serve Boomers with upcoming originals, newly acquired programming, an expanded roster of movies on the network's schedule and Cause Change, TV Land's new pro-social effort that seeks to harness Boomers' desire to give back to society through philanthropy, volunteerism and citizenship, informs an official release.

"TV Land wants to be the brand that understands and appreciates the entertainment and pro-social needs of Baby Boomers," explains Jones. "By expanding on our reach, where Boomers comprise roughly 75 percent of our target audience, TV Land is uniquely positioned to deliver entertainment and effective pro-social messaging that speaks to the life stage and values Boomers are currently experiencing. The days of targeting younger audiences, and hoping mature consumers will follow their lead, is now officially over."

MTV Networks Entertainment Group executive vice president National Ad Sales Jeff Lucas said, "Following in the MTV Networks tradition of super serving each of its individual audiences -- whether it's men, kids or young adults -- TV Land is locked and loaded to help our marketing partners reach the largest and most affluent generation in U.S. history."
 
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