|
Shapiro
explained that consumers are not required
to purchase a new television in order to
continue receiving programming after the
DTV transition; owners of analog sets will
be able to view broadcast television with
a digital-to-analog converter box or through
cable or satellite service. But in order
to enjoy the full benefits of DTV - particularly
high-definition television (HDTV) with its
eye-popping pictures and digital surround
sound - the consumer would want to purchase
an HDTV.
As
part of CEA’s ongoing effort to help
consumers understand the transition from
analog to digital television, CEA’s
Video Division Board adopted language last
year for manufacturers and retailers to
alert consumers purchasing an analog-only
set that a digital converter box will be
required as of February 17, 2009 for over-the-air
reception.
In
a February 2007 letter to more than 600
retailers, Shapiro encouraged retailers
to include the analog labeling language
in product displays as an additional measure
to ensure consumers are informed about how
analog sets will receive over-the-air broadcasts
after the transition. This voluntary labeling
initiative is part of an industry-wide educational
effort that supports a successful digital
television transition. CEA also has a wealth
of consumer DTV educational material available
on www.myCEknowhow.com. This is a web destination
for information on the digital television
transition.
| 
