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MUMBAI: Big FM show Adhirshtalakshmi had housewives in Chennai
striking it rich by winning up to 50,000 rupees on the show.
The station has now decided to support a cause through the
show.
In an example of how localised radio can reach out in times
of need the show will have housewives in Chennai playing the
game as usual, only this time, the prize proceedings would
be collected for a 13 year old girl suffering from a congenital
problem.
To support this noble cause, housewives can call up and
participate in the Adhirshtalakshmi show, answer the questions
asked by RJ Balaji and win money for the girl's surgery.
The show will also feature Kollywood celebrities in Chennai
who will play the on-air game and contribute money for the
surgery.
Other listeners can send their prayers and their well wishes
to the girl by sending SMS at 5454. The station has also promised
to have its RJs visit the girl in the hospital to entertain
her.
RJ Balaji who has committed himself for this cause and who
has been behind the initiative says " BIG 92.7 FM's theme
is to make life worth living for the general public and I
feel that this is a small step in making somebody's life".
The Adhirshtalakshmi will begin collecting money for the
girl from 5 March onwards.
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