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MUMBAI: BBC Worldwide's Indie Unit announced a digital media
deal with award-winning producer Baby Cow. The deal give the
commercial arm of the BBC the right to distribute all of Baby
Cow's programmes via all digital media platforms, both on-demand
and as downloads to own.
In addition to the digital media distribution of Baby Cow's
existing content, the agreement also allows at least 30 minutes
of new material which can be specifically designed for exploitation
on digital media distribution platforms, such as mobile or
web services dedicated to short form content.
BBC Worldwide Indie Unit Helen Jackson says, "The deal
with Baby Cow is an important example of a new range of deals
that BBC Worldwide is striking with its Indie partners. We're
really excited about the quality of content this deal brings
to our digital media offering and about the new bespoke content
we'll be creating together."
Baby Cow founding partner Henry Normal, says, "We at
Baby Cow have been looking into ways of exploiting our content
through digital media platforms for some time. BBC Worldwide,
with its exciting range of distribution contacts, have provided
us with the right opportunity of getting into the UK and international
markets."
BBC Worldwide Digital Media director Simon Danker commented,
"We're delighted with this deal with Baby Cow and excited
about the opportunity to create brand new material for digital
distribution. Baby Cow's programming, such as The Mighty Boosh,
is perfect for a digital audience and we are looking forward
to using our growing expertise in this area for future development
deals."
Baby Cow was established in 1999, by comedy creators Henry
Normal and Steve Coogan, and has gained an enviable reputation
for new British comedy talent. The production company is responsible
for hits which include: Human Remains, Doctor Terrible's House
of Horrors, Cruise of the Gods, Marion and Geoff, Nighty Night,
The Keith Barret Show, Ideal, Mighty Boosh and Sensitive Skin.
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