| MUMBAI:
On ground activity around cricket is set to increase as brands go all out to cash
in on the cricket World Cup frenzy. Radio Mirchi and Gillette Vector Plus decided
to do things differently when they came together to provide a platform for local
talent to be recognized in Gully Gully Mein Cricket Ka Jashn. The gully cricket
tournament saw hundreds of entries with the final 8 teams battling it out for
a cash purse of ten thousand rupees for each team member. The matches will be
played at Azad Maidan starting on 3 March 3. The finals of the tournament will
be held on 10 March. All matches will be played in true gully cricket fashion.
Radio Mirchi vice-president
and station director Hitesh Sharma said, "Radio Mirchi has always strived
to connect with listeners through out-of-the-box content and on-ground promotions.
Gully Gully mein Cricket ja Jashn is yet another way through which we not only
connect with out listeners, but also recognize the immense talent in the city." Gillette
brand manager Sumeet Narang said "We understand the passion Indian men have
for the game of Cricket. It is to celebrate this Cricket spirit that Gillette
is launching the New Vector Plus Winner pack and Announcing the nationwide Galli
Cricket tournament!"
Cricketer Irfan Pathan who is also endorses
Gillette Vector Plus said, "I would like to take this opportunity to encourage
all my fans to join me in spirit this Cricket Season by participating in the Gillette
Vector Plus Galli Cricket Tournament. While my eyes are set on the World Cup trophy,
I wish luck to all my fans to bring home their very own Vector Plus Galli Cricket
trophy, and truly experience the winning spirit."
Played with typical gully
cricket rules, each team would consist of six players plus one substitute. The
10 over match will have each side bat for 5 overs. Each member of the team is
required to bowl one over in the match. Mirchi will also have a range of 'expert'
commentators such as Manjeev Kumar, Sendulkar, Mr. Piddhu who will help Radio
Mirchi RJ's in commentary during the matches. The station aims bring to its listeners
a flavour of street cricket. ALSO READ: Radio
Mirchi, Big FM celebrate Holi in style | 
