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MUMBAI: Ministry of Tourism, India minister - tourism and
culture Ambika Soni unveiled German Edition of the worldwide
National Geographic magazine Mythical India, a 156-page
special edition, at the international tourism fair, ITB 2007
held in Berlin.
Mythical India is the 8th issue of the "Collector's
Edition" that appears in Germany and is aimed specifically
at collectors.
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Ambika
Soni holds up a copy of Mythical India
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This special edition showcases the many facets of India through
reports and photo series, including stories on the high-tech
city Bangalore, on a Hindu celebration and the pilgrimages,
on Bollywood and its booming film industry, but also on the
poverty that still affects a large part of the population.
Soni said, "National Geographic is a very distinguished
publication and its presentation of India, in all its ramifications,
will add immense value to India as a tourism destination."
"We are very happy that Smt. Ambika Soni, Tourism and
Culture Minister of India was at the Bertelsmann Headquarters
in Berlin for the launch of the magazine and it is an honour
to celebrate this amazing project with her", says National
Geographic Deutschland publishing director Dr. Felix Friedlaender.
Mediascope Publicitas, sole media representative of National
Geographic (Germany) in India, CMD Marzban Patel says, "The
National Geographic brand enjoys the loyalty of both consumers
and advertisers, as it is uniquely positioned in the market
to connect people to a world that is larger than the one they
live in. The unveiling of the India special issue at the ITB
2007 is a great recognition of India's place on the world
map. This special edition will definitely enhance any avid
readers' collection."
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