Sudhir Chaudhary joins as channel head Janmat

MUMBAI: Janmat has roped in senior media personality Sudhir Chaudhary as the Head of the channel to execute their massive expansion plans. He will be reporting directly to the group's Vice Chairman and MD, Markand Adhikari.

After the maiden IPO of Broadcast Initiatives Limited, the company running Janmat, the management has huge plans to revamp their news and views channel.The company has claimed that it expects to raise about 60 crore rupees in revenue through the IPO.

Sudhir Chaudhary has been in the TV news industry for over 14 years and has worked at various Hindi channels like Zee News, Sahara Samay National and India TV where he joined as an executive editor.

Confirming this appointment, Adhikari said, "Sudhir will be responsible for the overall functioning of the channel and his task will be to implement the complete revamp and expansion strategy of the channel.

Janmat will stick to its unique positioning of news and views channel, which provides platform to every citizen to express their voice. However after our maiden IPO we will be implementing the state of the art studio and technology, which will further sharpen the channel's niche.

The company has plans to establish its bureaus all over the country through an extensive network of live broadcasting systems and OB Vans. Sticking to its niche will provide a platform to every Indian to express their voice."

Chaudhary said, "Adhikari Brothers, since the inception of Television Industry, have always understood the market gap and have established their niche in the market. I am extremely delighted to join Janmat and consider this to be a great professional assignment to turn around the channel and to make it a futuristic broadcasting platform. In another two to three months times viewers will see Janmat in a new avatar".

Furthermore, a wholly owned subsidiary of Broadcast Initiatives, Sri Adhikari Brothers Media (SABML) has just launched (as of 5 March) Marathi language channel Mi Marathi. SABML has entered into an exclusive ad-sales representation Agreement with NDTV Media for the sale of airtime on Mi Marathi.

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