Indiantelevision.com's Digital Edge: Turner inks mobile content deal with Reliance for CNN Intl.; Cartoon Ntk content on anvil

Indiantelevision.com's Digital Edge

Turner inks mobile content deal with Reliance for CNN Intl.; Cartoon Ntk content on anvil

Indiantelevision.com Team

(5 June 2007 3:25 pm)

MUMBAI: Turner has announced a strategic partnership with Reliance to make CNN International available for the first time as a live stream 24 hours a day to compatible Reliance mobile phone users across India.

Reliance mobile users (online streaming capable phones) can access CNN International's trademark live breaking news and landmark programming initiatives as it happens directly on their phones or other handheld devices.

In addition to online streaming of CNN, Hollywood Express episodes will also be streamed on the mobile, providing Hollywood news and updates. Additionally, Reliance subscribers will soon be able to enjoy ring tones, wallpapers, animations of Cartoon Network's toon stars such as Tom & Jerry, Scooby - Doo, The Powerpuff Girls and Dexter. When available, the partnership will also offer users' access to Cartoon Network video clips on streaming enabled phones.

Hosted on Reliance Mobile World, the multimedia suite of applications of Reliance Mobile, the 'Mobile TV' menu offers an experience in viewing CNN's content including the network's latest programming. As the streaming is on-line 24x7, Reliance Mobile customers can watch their favorite programs conveniently even while traveling across the country, states an official release.

"Our partnership with Reliance Mobile reiterates our commitment to ensure our compelling content is available across multiple platforms. For today's consumer who's always on-the-move, time is a rare commodity, and with technology swiftly changing the traditional means of news & entertainment consumption, it is imperative to be present on platforms that are easily accessible by our target audience. We are extremely excited that Reliance mobile users can now access and benefit from CNN breaking news, even on the go." said Turner International India Pvt. Ltd VP distribution and business operations (India and South Asia) Siddharth Jain.

Moving ahead in its mission to ensure availability of its content across multiple platforms, Turner has made several innovative efforts in the Wireless and Broadband space in India such as video-on-demand, downloadable mobile content and live streaming.

Reliance Communications head- VAS business and marketing Krishna Durbha said, "Reliance Communications has pioneered video based content on mobile phones in India since its inception. With this major initiative, our mobile phones will offer the best of International content as well. This is in line with Reliance's pursuit of making mobile TV a reality in India & making the phone become an entertainment station in itself."