Neopets senior VP, GM Kyra Reppen said, "The Neopets Mini-Shows bring together Nickelodeon's powerhouse of expertise in making content for kids and tweens with the talented creative team at the Neopets studio. These animated shorts will bring to life the characters and adventures that make up the virtual world of Neopia."

The mini-shows capture the voice and quirky humor of Neopets, introducing the brand to the Nickelodeon TV audience. Many of the spots will feature surprise, multiple endings.

The Mini-Shows will bring to screen different characters, from the mad scientist Lab Ray creature in its elusive laboratory, to the Trunkard, an underwater Petpet hoovering the ocean floor, to Sophie the Swamp Witch mixing potions in the Haunted Woods. Neopets fans will also find hidden clues embedded in each episode that will help them unlock puzzles and trivia questions on the Neopets site.

The Mini-Shows are just one of the many new initiatives being rolled out from Neopets. The site's interactive entertainment experience is expanding with a variety of exciting initiatives to further engage and entertain the Neopets' global audience, including:

-- Neovision. This is a broadband video player that showcases Neopets-themed user submitted content, as well as Neopets animated originals and upcoming Mini-Shows.

-- New pet customisation features provide Neopets owners with new ways to interact with and dress their Neopets, including new clothing and accessories.

-- A new website layout with easier to use navigation, rich graphics, an all-new Games Room and a home page that displays special messaging from one's Neopet.

Neopets is also bringing back the Altador Cup global gaming event throughout this month. The annual site wide tournament brings the global community together to choose one of sixteen teams and compete for the ultimate Yooyuball championship, a fantasy sport loosely based on a hybrid of soccer and lacrosse. Players will earn virtual trophies and prizes.

10.4 million unique visitors participated in last year's Altador Cup, where the Haunted Woods team took home the trophy. The Neoboards are already buzzing in anticipation of this year's challenge.