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MUMBAI:
Star India has joined hands with Toshiba to launch the Ultimate
Home Theatre block on its movie channel. Slated to kick
off on 1 July on Star Movies, the show will feature a Hollywood
blockbuster every Sunday at 9 pm.
The
Toshiba title sponsorship involves a range of entitlements
including on-air exposure, product integration in the short
segments, online and on-ground presence. This will give the
brand mileage through its association with the channel and
its kitty of films to be aired on the weekends.
Star
senior vice president, advertising sales Karen Davidson said,
"We are excited to partner with Toshiba to introduce
Toshiba Presents Ultimate Home Theater on Star Movies. This
partnership provides a host of integrated efforts to support
Toshiba's brands and marketing objectives with highly visible
on-air, online and on-ground activities. We look forward to
launching more unique opportunities for advertisers to maximize
their brand exposure."
Besides
showcasing Hollywood box office hits, Toshiba Presents Ultimate
Home Theatre will feature specially produced short segments
in which hosts Seema Ramchandani, Indian pop celebrity, and
Arvin Robles, Hong Kong-based director, will add to the viewer's
experience facts and trivia about the film, states an official
release.
Toshiba
India MD Itaru Ishibashi said, "We are honoured to be
the title sponsor of Star Movies' Toshiba Presents Ultimate
Home Theater. With the channel's popularity among viewers,
we are confident that the programme will allow Toshiba to
reach the consumer who shares our passion for an innovative
way of life, be it in home entertainment or household products."
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