|
The site will be
launched in enhanced beta version and will allow users to watch clips even if
they are not signed up to the social networking site. It will be powered by MySpace's
own technology, and videos will be edited using Flektor technology, a company
that News Corp bought last month. MySpace
GM video Jeff Berman said, "This is the next step in the evolution of video
on MySpace. We've quietly grown into the second biggest video site on the internet.
Our users have been uploading video in huge numbers for the last couple of years.
And this is just the tip of the iceberg." MySpace
will be on the lookout for professional, rather than simply user-generated, content.
It is expected to host shorter versions of sitcoms known as minisodes, for which
the site has got into a deal with Sony. Short ads will run before the professional
content on the site, which will also host display advertising. |