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MUMBAI:
UTV Astro's youth entertainment brand Bindass has appointed
Shailendra Kaul as the senior creative director.
In
his new role, Kaul will be responsible for creative services
and on-air branding for brand Bindass.
"The
zest and energy expressed by the Bindass team is highly infectious
and I am looking forward to being a part of this live wire,
360-degree entertainment brand," says Kaul.
Kaul
brings with him 17 years of experience in the media and entertainment
industry including his last stint with Zoom TV where he was
responsible for the look and feel of the channel.
His
previous experiences also include working with Channel [V],
where he produced the popular Udham Singh Show, the
Channel [V[ Music Awards for 1997 and 1998 and conceptualised
and created Essence of India series, which was primarily
targeted at youth across the country.
"We
are happy to have Shailendra join our team. He brings with
him the wealth of knowledge, experience and commercial thinking,
which will hugely benefit the creative development of Brand
Bindass," says Bindass VP head of content and operations
Ramon Chibb.
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