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BANGALORE:
Big FM 92.7 will shortly be launching six more stations in
South India, to triple the total number of stations operating
in South India to nine.
“This will happen almost simultaneously once the logistics
are worked out. I think the launches will be staggered within
one or two day intervals and should be complete by end of
July this year,” revealed Big FM 92.7 vp-operations south
Lakshmi Sharath to Indiantelevision.com.
The
six new southern cities from which Big FM will go on air shortly
are Mysore and Mangalore in Karnataka, Tirupati and Vizak
in Andhra Pradesh, Trivandrum in Kerala and Pondicherry. Big
FM 92.7 was awarded licenses for 45 circles, of which nine
were for South India. Bangalore, Chennai and Hyderabad are
the stations that are already on air.
Barring
a few requests for other regional language music, the content,
jock talk will be in the regional language where the station
will broadcast from. Even within the same state, the jock
talk, programming and the music will be area specific, averred
Lakshmi.
Big
FM has been catering to the listenership needs of each region,
except for Mumbai, where the content and presentation is ‘Mumbaiyah
Hindi’, rather than the regional language of the state.
Even in a metro and cosmopolitan city like Bangalore which
has a 60-70 per cent migrant population from other states,
Lakshmi informed that besides the 40 per cent local population,
almost 40% of the youth including college students who were
the second generation here of the migrants from neighboring
states such as Tamil Nadu and Andhra Pradesh were familiar
with and enjoyed Kannada music and Kannada content.
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