| MUMBAI:
The Motion
Picture Association (MPA) has launched an anti-piracy movie trailer in Hindi to
be played at theatres across India and Star India's television network in July.
The trailer, soon
to be dubbed in regional languages, is aimed at making Indian movie goers aware
of the laws protecting copyright and at encouraging the public to reject piracy
in every form. The
campaign is a joint effort of MPA, Star India television and Quality Cine Labs,
which is producing the prints of the trailer and undertaking regional language
dubbing. MPA
senior VP and Asia Pacific regional director Mike Ellis said, "India boasts
one of the world's greatest movie industries, with Indian films popular the world
over; however, the effects of film piracy touch millions of Indian people, and
cause significant economic and social damage." Prior
to this, MPA conducted a two-month long regional anti-piracy enforcement campaign,
Operation Tripod, which detailed the production, distribution, export and sale
of pirated movies throughout the region and around the world. Operation
Tripod operations are being conducted in Australia, China, Hong Kong, India, Indonesia,
Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan
and Thailand. | 
