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MUMBAI:
Star India has recently acquired telecast rights for three
Hindi movies - Bhagam Bhaag, Honeymoon Travels Pvt Ltd,
Babul and English movies.
The
Hindi movies will first be aired on Star Plus before being
screened on the movie channel Star Gold.
Star
has also recently acquired international titles including
Chronicles of Narnia, Fantastic Four, Penguins - Ek Prem
Kahani (A Documentary). These will be dubbed in Hindi
and premiered on Star Gold.
Says
Star marketing and communication head Prem Kamath, "We
have acquired these Hindi movies and they will be screened
shortly."
For
Star Gold, events is an important piece of the strategy. Besides
Sabse Favourite Kaun and Star Gold Comedy Honours,
more events are in the pipeline this year.
"As
a Hindi movie channel events are our strength. We will continue
Comedy Honours next year as well just the way we did Sabse
Favourite Kaun. We are also contemplating few other similar
events," adds Kamath.
Sabse
Favourite Kaun which is an award for popularity, has entered
its fifth year and the channel is planning to make it bigger
this year.
"Krrish
on its second airing gave us ratings of 3.37 in HSM.The first
airing on Star Plus delivered 5.45 TVR which speaks for our
viewer's loyalty," says Kamath.
Star
Gold ran contests before and during the screening of the movie
which the channel claims received a response of around 35,000
entries. Star distributed merchandise and gave away ten computers
as prizes.
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