Indiantelevision.com's Kidology
 
 
Nicktropolis garners close to 4 million users
 
Indiantelevision.com Team
(23 June 2007 5:00 pm)
 

MUMBAI: Nickelodeon's virtual community website, Nicktropolis has reached a milestone of almost four million registered unique users, or 'Nicktropolitans,' since its launch in late January 2007.

The service allows kids to play games, watch videos, explore Nickelodeon-branded and original environments, interact with other kids or Nickelodeon characters in real time, and create their own personalized 3D rooms. The site continues to add new creative content, including its first live action themed world throughout June.

"We are extremely pleased that Nicktropolis has added on an average of about 1 million registered users a month, and believe that the additions of two new environments, particularly The Naked Brothers Band, which will allow users to interact with one of the hottest 'tween properties on TV, will enhance the user experience even more," said Nick.com VP Jason Root.

According to an official announcement, since launch Nicktropolis has garnered approximately 14 million visits and almost 500 million page views, along with a total of 108 million game plays. Within Nicktropolis, the average time spent per week per visitor in May was 43.4 minutes (source: Omniture SiteCatalyst).

This month, Nicktropolis will launch two new virtual zones within the site, including one based on tween television hit, The Naked Brothers Band and another space themed zone. Initially The Naked Brothers Band zone will feature three different rooms: the "Studio," the "Apartment" and the "Fuzzy Room." A separate The Naked Brothers Band treasure hunt and additional gaming will be added later in June.

The new space themed environment, launching on Nicktropolis will allow kids to navigate and "fly" on a space ship from downtown Nicktropolis into the Space Center.

In addition, Nicktropolis recently launched a newly redesigned home page highlighting new features such as a "What's New" section, polls, forecasts, top rooms and top five games, videos and message boards within Nicktropolis.

Nicktropolis is part of Nickelodeon/MTVN Kids and Family Group's interactive and creative online environments that serve preschoolers, kids, teens and parents. This community, which also includes Nick.com, ME:TV, TurboNick, Neopets, Shockwave and AddictingGames, Nickjr.com, Nick Arcade, Nick-at-nite.com, Quizilla, The-N.com, Noggin.com, Parentsconnect, GoCityKids, generated 23 million unique users in May according to ComScore Media Metrix.
 
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