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Asianet’s Kannada channel Suvarna to launch on 17 June Team

(14 June 2007 7:27 pm)


BANGALORE: Asianet's Kannada GEC Suvarna will kick off on 17 June.

The channel will carry the tagline ‘24-carat manoranjane’, or 24 carat entertainment. Suvarna will be a wholesome family entertainment channel with the best of daily soaps and serials, game shows and talk shows, movies and movie-based programs, news and current affairs, an official release said.

As has been reported by earlier, Asianet has been on a Kannada movie content buying spree with around 200 titles already in their kitty. The channel promises to have 80 per cent inhouse produced programming.

Shyamsunder and Guru Datta who have reportedly shot over 10,000 hours of content for 15 Kannada soaps and 35 South Indian language soaps (‘Sthree’ or ‘Woman’ in Malayalam and one of the first Kannada popular megasoaps for DD Bangalore Mannethana’ or ‘Family’) have been roped in as chief creative officer and head of programming respectively.

One of the serials announced by Asianet is a historical series – ‘Sangolli Rayanna’. Freedom fighter and chief of army of Kittur Rani Chennamma, Kraantivera Sangolli Rayanna were hanged by the British rulers at Nandgad of Khanapur taluk. The story of this Kannada freedom fighter with a Robin Hood element will probably be portrayed on the small screen for first time. This serial will be directed by Sunil Puranik who also plays the lead role, and has worked with GV Iyer.

“Mane Baleku’ or the light of the house is a soap based on the female child and will be directed by Sushil Mokashi who has worked with Udaya TV and Balaji in the past.

Santosh Kumar, who worked towards the fag end of Ramanand Sagar’s magnum opus ‘Ramayana’ and other serials from the Sagar stable such as ‘Alif Laila’ will be directing ‘Veer Hanuman’, a mega serial for Suvarana.

KNK Rao will be directing two comedy serials – ‘Athe Sase’ (or mother-in-law – daughter-in law – the Saas Bahu theme) and ‘Parmeshi Paradhata’, which covers the travails of a man who has to support eight women which include his wife, mother, sister-in-law and other relatives in his home.

Karnataka state celebrated the ‘golden jubilee’ or ‘suvarna jubilee’ of it’s formation (earlier named Mysore state) on 1 November, 2006. Hence the channel has been called Suvarna, the release said.

Shortly in Asianet’s sight are Telugu, Tamil and Marathi regional channels.

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