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Self-Regulatory content code in final stages
 

Indiantelevision.com Team

(1 June 2007 8:45 pm)

 

NEW DELHI: The Committee constituted by the information and broadcasting ministry more than two years earlier to draw up a content code for broadcasters today concluded its work, but it will be some time before a final shape is given to its recommendations or implemented.

The Committee, headed by I&B secretary Asha Swarup had a final meeting today. There was general agreement on the Code drawn up by the Committee when her predecessor S K Arora was heading it, but some members made further suggestions.

In view of some strong views expressed by the members, it was decided to give them time till 15 June, to submit their proposals and amendments to the Code which will then be given a final shape by the ministry. It will be put on the ministry website for one month for people to send in their suggestions, after which it will be given a final shape and implemented.

The Committee has suggested a three-step procedure for self-regulation and redressal of complaints alleging violation of the Programme or Advertising Codes. The first forum to hear the complaints would be a Content Auditor at the level of the Programme/Service Providers. In case a complaint is not suitably redressed, then it will go to the next stage - respective Consumers' Complaints Committees set up at the industry-segment level organizations.

The third and final stage would be the Broadcast Regulatory Authority of India proposed in the comprehensive Broadcast Bill to be introduced in Parliament in the monsoon session.

The meeting was presided over by Swarup and attended by around 15 members, who included P N Vasanti from the Centre for Media Studies who along with her colleague Prawin Kumar prepared the draft Code, Akila Sivadas of the Centre for Advocacy and Research, Subhashini Ali who is President of the All India Democratic Women’s Association, Roop Sharma who is President of the Cable Operators Federation of India, and S Sen of the Film and Television Producers Guild of India. Zohra Chatterjee who is joint secretary (Broadcasting) and additional secretary Pradeep Singh were also present, apart from representatives of the Indian Broadcasting Foundation (IBF).

Speaking informally to newspersons later, Swarup said there was division among members on a provision in the draft Code that ‘the chief editor of the channel, by whatever designation he is known in the broadcast service producer, shall be responsible for the final decision to accept or modify the guidance given by the Content Auditor/s, and to schedule and broadcast the programme.’ It was felt by some of the participants that what was broadcast should be seen as a corporate matter and not that relating to the editor, she said.

There was also some discussion on a suggestion that the category ‘U/A’ (Under the Supervision of an Adult) should be merged in the category ‘U’ (Universal) as far as certification of films was concerned. However, she said that the majority opinion was that this should remain a separate category, particularly as far as television goes.

Under the Code, the proposal is that films certified as ‘U’ or ‘S’ (Specialized) can be telecast at any time. Films certified as ‘U/A’ can be shown between 2000 hrs and 16:00 hrs, while films for ‘A’ (adult) audiences should only be telecast between 23:00 hrs to 04:00 hrs.

In reply to a question, Swarup said though there was no specific provision relating to sting operations by news channels, the Code was clear that it was clearly stated that ‘while comments on historical or current events, ideas, individuals or institutions may be presented, the subject matter treatment under all categories shall not in any way deliberately present as true any unverified or inaccurate facts or half truths or innuendoes, ‘defame or malign any individual person, or certain groups or segments of society, or present facts and views in such a manner as is likely to mislead the public about their factual accuracy or veracity.’

Sivadas told Indiantelevision.com that she had very strongly urged the members of the Committee to give clear definitions of what constituted coverage of crime, particularly relating to women and children, since television channels gave their own interpretations. She said she would give her views in writing to the ministry.

Ali said depiction of women was still very derogatory and there was need for stricter Codes and guidelines not only for the TV medium, but also for cinema.

Vasanti, who made a presentation at the two-hour long meeting, told indiantelevision.com that she felt satisifed that the Code drawn up by her and Prawin Kumar had stood the test of time and had been accepted in principle subject to some changes.

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