|
Nokia
sees a huge market potential for DVB-H.
Nokia’s global outlook is based on
reports from Informa, Diffusion and Lehman
Brothers to back their optimism:
(1)
Around 50.7 DVB-H devices to be sold globally
by 2010
(2)
Market for DVB-H will be worth 6.8 billion
euros by 2011
(3)
TV revenues are set to grow by 1000%
(4)
Mobile entertainment to double over the
next five years to reach US$38.1 billion
in 2011
For
India, Nokia’s snapshot figures are:
(1)
Total TV audience meanwhile, has grown from
430.7 million to 437.8 million.
(2)
Indian mobile market to touch 348 million
by 2010
(3)
Mobile market to ring in revenues for broadcasters:
over 30% in the next 1-2 years.
(4)
By 2010 the report estimates mobile data
to be a US$10 billion (Rs.430 billion) market
in India.
Nokia
also shared the findings from the London
School of Economics Mobile TV report regarding
new program formats:
(1)
Talking heads and close-ups: To fit the
screen size, broadcasters will need to focus
on talking heads, where viewers will be
able to watch close-ups and see the details,
rather than capturing a wide screen.
(2)
Snackable content: Mobile TV content will
need to be suitable for ‘snacking’
(3)
Mobisodes: Mobile TV content will need to
be suitable for ‘snacking’
(4)
Visual spectacle: programs will need to
emphasize visual spectacle over conventional
narrative.
Nokia
claims to be a pioneer and a global leader
in DVB-H and has both the head-end infrastructure
based on the open industry standards and
terminals to support these services. Nokia
has supported the launch of Mobile TV services
across several countries, including commercial
launches in Vietnam and Finland, and as
a part of this initiative been involved
in multiple pilots and research initiatives.
The test results from these markets clearly
indicate an outstanding demand for Mobile
TV services and outlines India as one of
the leading countries in Asia to deploy
live Mobile TV.
The
Nokia N92 is the world’s first 3G/GSM
device to feature an integrated Digital
Video Broadcast – Handheld (DVB-H)
receiver. It works in conjunction with DVB-H
technology to deliver live digital TV broadcasts,
making it as easy to tune into TV channels
on this device as it is at home Users can
set reminders to watch their favorite TV
programs, create personal channel lists
and subscribe to TV channel packages.
The
Nokia N92 introduces a new form factor perfectly
suited to watching TV on the move. The viewing
experience is further enhanced by the large
2.8” anti-glare QVGA screen with 16
million colors and the dedicated media keys
which deliver a rich viewing experience.
Nokia N92 is a complete value proposition
for the customers, providing them a personalized
experience and flexibility to choose content
anytime, anywhere.
Mobile
TV broadcasting allows the user to watch
their favorite TV programs such as dramas,
news, music, sports and documentaries on
their mobile device. The service works by
receiving a digital TV broadcast signal
optimized for mobile devices from the air
in much the same way as televisions at home
do. Channel guides will also be broadcast
allowing users to keep abreast of the latest
programs on air. Broadcast mobile TV is
not the same as a streaming video service
over 3G or GPRS where each recipient gets
a separate copy of the program stream. Rather,
one simultaneous TV stream can be received
at any time by any number of users enjoying
high picture quality and low battery power
consumption.
| 
Speaking
on the occasion, Nokia director multimedia
Vineet Taneja said, “Mobile phones
today have emerged as a powerful multimedia
convergence device, capable of executing
a myriad of tasks and applications. Within
a quick span, they have become the preferred
mode for information & entertainment
and we are glad to bring the Nseries flagship
device – the new N92 to mobile users
in the country."
