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MUMBAI:
Sony Entertainment Television (SET) is geared to turn up the
laughter quotient on the channel with the launch of Comedy
Circus on 16 June. This is Sony's second attempt at comedy,
after introducing the genre with Comedy ka Badshaah.
Slotted
for Saturdays, the show will air at 9:30 pm, which is preceded
by the musical reality show Indian Idol 3 at
9 pm. The channel's attempt is to beef up the channel's weekend
offering.
 As
reality seems to dominate the television landscape, Comedy
Circus is another reality based comedy format that pairs
celebrities with professional comedians. The show will see
seven TV actors teaming up to train under seven well known
stand up comedians and together they will compete before studio
audiences.
Says
SET EVP and business head Albert Almeida, "Comedy is
an upcoming genre and holds a lot of potential."
So
what will differentiate Comedy Circus from other shows
of the same genre currently on-air? "We have brought
in comedians and celebrities which is a unique format in itself.
This will take comedy to a new level of entertainment,"
adds Almeida.
As
a tool to draw in audiences, several small screen celebrities
have been roped in including Urvashi Dholakia, Ketake Dave,
Karishma Tanna, Ali Asgar, Kiran Karmakar, Swapnil Joshi,
and Varun Badola.
In
much the same way as Jhalak Dikhla Ja which had paired
eminent people from different professions with professional
dance choreographers, Comedy Circus will see the celebrities
paired alongside stand up comedians like Shakeel Ahmed, VIP,
Annu Mudgal, Pratap Faujdar, Khayali Saharan, Kaashif Khan
and Sunil Sawra.
 The
jodis will compete for over 13 weeks to emerge as the funniest
pair. Every week the judges and the studio audiences will
nominate two of the weakest jodis, one of whom will be voted
out by remaining participants, until the winner is declared.
Says
Almeida, "The show has a lot of surprises which will
be unfolded as it proceeds ahead. We will have wild card entries
as well so that every team gets a fair chance."
The
competition will be judged by Archana Puran Singh and Umar
Sharif and hosted by Shruti Sheth.
Comedy
Circus is being produced by Optimystix which had also
created Comedy ka Badshaah. Currently, the show is
on air with repeat episodes titled Best Of Comedy
ka Badshaah.
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