| This
would remove one of the more serious worries of the ministry, which is holding
back on the announcement of the next phase of extension of mandatory Cas in the
three metros, as Kolkata had been the weakest in implementing the Cas regime. Reportedly,
the ministry had been awaiting the Kolkata report to see how much the eastern
metropolis would be able to cope with and how fast, and now the decision for the
overall announcement would become easier with Kolkata sending the report, sources
felt Kolkata
has had a 20 per cent penetration of set-top boxes (STBs) in the Cas market. This
is due to several factors, including the fact that the area chosen (Behala and
adjoining areas) are where the people in any case watch the FTA Bengali channels. The
extension in Kolkata would be in Zone 2 and Zone 4, which includes the entire
North and South Kolkata neighbourhoods, a vast stretch with roughly eight lakh
additional cable TV homes, as per the household data from the Calcutta Electric
Supply Corporation database, which is the closest one can estimate more or less
scientifically, a source says. The
Kolkata-based Indian Cable Net, which was acquired by the Zee Group, is more comfortable
with the Phase 2 and 4 going first. The multi-system operator feels that would
be too much on the plate, and could mess up thing. Thus, while Zone 1 (Behala
and surroundings) has happened, Zone 2 and 4 would set the pace for Zone 3 (parts
of the KMDA across the river Hooghly, which is in Howrah district). |