(24 July 2007 7:38 pm)

MUMBAI: For the first time, a virtual space of information about the Mipcom mobile and internet TV awards has been set up inside the 3-D virtual world of 'Second Life'.

This virtual platform rests upon the creation of content by its residents and brings together creators and new talent in areas such as internet, video (machinima) amongst others.

For the third consecutive year, the Mipcom mobile and iInternet TV awards stimulate and reward excellence for new short form audiovisual entertainment content and cross media formats for mobile and internet TV.

The final deadline for submitting entries to the awards has been set for 30 July. Entering the competition is free and open to professionals from any country.

The nine categories in this year’s competition are:

• Best short form audiovisual entertainment made for mobile and/or internet: Drama.
  
  
• Best short form audiovisual entertainment made for Mobile and/or internet: Comedy.
  
  
• Best short form audiovisual entertainment made for Mobile and/or internet: Lifestyle/Music.
  
  
• Best short form audiovisual entertainment made for mobile and/or internet: Factual.
  
  
• Best cross platform and interactive mobile TV format.
  
  
• Best made-for-mobile TV or film channel.
  
  
• Best mobile service for social community and user-generated content.
  
  
• Best short film originally created or repurposed for mobile.
  
  
• Best film shot on a mobile device.
  

The nominees of the mobile and internet TV Awards 2007 will be announced in September and the winners will be unveiled during the awards ceremony on 10 October, during the 22nd edition of MIPCOM, 8-12 October at Palais des Festivals Cannes.