Television

Nick ramps up Feb-schedule with two new shows & SpongeBob 'Pakda Pakdi' contest

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/26/Nickelodeon.jpg?itok=Sm3ExpQt

MUMBAI: Nick India is in rejig mode and is set to make a lot of noise this February. Kicking off the month, the channel will launch two new acquired shows Tumoya Island and Meteor and The Mighty Monster Trucks on its pre- school block Nick Jr. from Monday to Friday at 9.30 am and 10.30 am respectively.

Tumoya Island narrates the fun between three friends Mafi, Buddy and Mekki, while Meteor?. tells the story of an aspiring astronaut truck and his adventures with his friends.

Close on the heels of the 'Masti Dosti' contest, Nick has yet another SpongeBob based initiative titled 'Pakda Pakdi' to be rolled out across the channel on 5 Feburary.

During the four week watch and win contest, kids will have to spot SpongeBob zooming across the screen on either a skateboard, a rope or a scooter during primetime (6-8 pm) from Monday to Friday and report it back to the channel.

The idea behind the contest, Nick India vice president and general manager Nina Elavia Jaipuria explains that the theme is centered around the fact that SpongeBob is fatigued after a whole year's work and is planning a holiday get away to theme park Nick Central in Australia. Unfortunately, his best buddy Patrick refuses to let him go and it is here that the viewers get involved to help SpongeBob in his efforts to escape from Patrick only to be rewarded with a free trip for one lucky winner and his family to Nick Central. Thus the tagline "SpongeBob Pakro Australia Jao."

What's more, kids can also win television sets, discmans, mobile phones remote controlled cars and MP3 players everyday for spotting SpongeBob getting away from Patrick.

To promote the contest, Nick has adopted a 360 degree approach and has tied up for cross channel promotions with Sony, SAB, MAX, Zee, Zee Cinema and Sahara as well as regional channels like ETV Marathi or Zee Bangla.

Additionally, the campaign will be supported with a school contact programme which will be conducted across 350 schools in Mumbai, Delhi and Kolkata reaching out to almost 3, 00,000 kids. "We will distribute activity sheets, stickers, small quizzes to create a very comprehensive programme at schools. Nick will also have 'meet and greet' events with SpongeBob and Patrick in malls and multiplexes during the weekends when the footfalls are high," says Jaipuria.

Members of the 'Nicksters Club' will also be intimated via direct mailers or post so as to reach out to every Nick fan giving them an opportunity to compete for the grand prize.

The contest has roped in four key sponsors including LIC as the main sponsors, co-presenting sponsors Maggi rice noodles Mania and associate sponsors Perfitti's Big Babool and Tata Sky.

The SpongeBob themed initiative follows as a continues and concerted effort by the channel to build a bond between the character and kids, so as to make SpongeBob synonymous with Nick. At the same time this will drive kids to sample the show and up the presence of the channel in India.

By way of on-ground events Nick is going to bring other characters to Indian shores so kids can better relate to them. "In a similar manner, we will bring Dora The Explora for our juniors in India sometime later this year," adds Jaipuria.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories