Television

Nick ramps up Feb-schedule with two new shows & SpongeBob 'Pakda Pakdi' contest

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/26/Nickelodeon.jpg?itok=vrWWhMJ4

MUMBAI: Nick India is in rejig mode and is set to make a lot of noise this February. Kicking off the month, the channel will launch two new acquired shows Tumoya Island and Meteor and The Mighty Monster Trucks on its pre- school block Nick Jr. from Monday to Friday at 9.30 am and 10.30 am respectively.

Tumoya Island narrates the fun between three friends Mafi, Buddy and Mekki, while Meteor…. tells the story of an aspiring astronaut truck and his adventures with his friends.

Close on the heels of the 'Masti Dosti' contest, Nick has yet another SpongeBob based initiative titled 'Pakda Pakdi' to be rolled out across the channel on 5 Feburary.

During the four week watch and win contest, kids will have to spot SpongeBob zooming across the screen on either a skateboard, a rope or a scooter during primetime (6-8 pm) from Monday to Friday and report it back to the channel.

The idea behind the contest, Nick India vice president and general manager Nina Elavia Jaipuria explains that the theme is centered around the fact that SpongeBob is fatigued after a whole year's work and is planning a holiday get away to theme park Nick Central in Australia. Unfortunately, his best buddy Patrick refuses to let him go and it is here that the viewers get involved to help SpongeBob in his efforts to escape from Patrick only to be rewarded with a free trip for one lucky winner and his family to Nick Central. Thus the tagline "SpongeBob Pakro Australia Jao."

What's more, kids can also win television sets, discmans, mobile phones remote controlled cars and MP3 players everyday for spotting SpongeBob getting away from Patrick.

To promote the contest, Nick has adopted a 360 degree approach and has tied up for cross channel promotions with Sony, SAB, MAX, Zee, Zee Cinema and Sahara as well as regional channels like ETV Marathi or Zee Bangla.

Additionally, the campaign will be supported with a school contact programme which will be conducted across 350 schools in Mumbai, Delhi and Kolkata reaching out to almost 3, 00,000 kids. "We will distribute activity sheets, stickers, small quizzes to create a very comprehensive programme at schools. Nick will also have 'meet and greet' events with SpongeBob and Patrick in malls and multiplexes during the weekends when the footfalls are high," says Jaipuria.

Members of the 'Nicksters Club' will also be intimated via direct mailers or post so as to reach out to every Nick fan giving them an opportunity to compete for the grand prize.

The contest has roped in four key sponsors including LIC as the main sponsors, co-presenting sponsors Maggi rice noodles Mania and associate sponsors Perfitti's Big Babool and Tata Sky.

The SpongeBob themed initiative follows as a continues and concerted effort by the channel to build a bond between the character and kids, so as to make SpongeBob synonymous with Nick. At the same time this will drive kids to sample the show and up the presence of the channel in India.

By way of on-ground events Nick is going to bring other characters to Indian shores so kids can better relate to them. "In a similar manner, we will bring Dora The Explora for our juniors in India sometime later this year," adds Jaipuria.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories