DTH

Moser Baer set to enter Kerala home video market with 101 Malayalam titles

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/20/Moser%20Baer%20Ltd.jpg?itok=sHua_EMJ

MUMBAI: Moser Baer Ltd is expanding its home video business. The company plans to come out with Malayalam films in the VCD and DVD formats.

The entry into this market will be with Tiger which has Suresh Gopi, Murali and Gopika as star cast. This will be released in both VCD and DVD formats.

"We plan to launch 100 other titles from our library of over 600 Malayalam titles, both from catalogue as new films. This is the first time that a launch of such an unprecedented scale of titles will take place in Kerala. While all the titles will be introduced in VCD format, 12 key titles are planned to be introduced in DVD format also," the company said in a statement.

Moser Baer has already lined up 26 distributors in Kerala and stocks shall be available immediately in around 5,000 outlets which will be scaled up in future. "We will be advertising the concept of low cost, original VCDs and DVDs in local TV channels and press starting from 1 February," the company said.

On 10 January, Moser Baer launched over 101 Tamil titles in Tamil Nadu. The company releases video content on DVD and Video CD formats using its proprietary and patented technology which it claims "enhances quality" and significantly reduces cost.

Moser Baer is in final negotiations to acquire copyrights/exclusive license of more than 7000 titles in all major Indian languages. "This initiative in Kerala is poised to bring a paradigm change in the home video market. We believe this will lead to much higher consumption of content on home video, and encourage people to build libraries and eschew piracy. We have planned distribution to reach virtually every town where there is a movie loving family. Our rich library, world-class packaging and production, and unbeatable value propositions for customers will surely propel Moser Baer and this new venture into the top end of the market in a very short time," said Moser Baer executive director Ratul Puri.

The new initiative will release titles in Hindi, Tamil, Telugu, Malayalam, Kannada, Bhojpuri, Marathi, Bengali, Gujarati and Punjabi languages. "With 18 CFAs, 400 distributors and a dedicated sales force, this division will also set up owned and branded outlets at about 300 locations in addition to its alliances with large format stores. One such branded outlet was already inaugurated and isfunctioning at Pondicherry," the company said.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/05/airtel.jpg?itok=zSxIZGYW
DTH subscriber growth slow in first half of 2018

Growth of direct to home (DTH) subscriber base of private players in India was the slowest in five half-years for the half year ended 30 June 2018 (HY 2018, half year under review) as per Telecom Regulatory Authority of India (TRAI).

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/04/dishtv.jpg?itok=Z1OZlGPa
DishTV launches ‘Thriller Active’ service on both platforms

Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/03/mukund.jpg?itok=aherJfrS
Dish TV ropes in Mukund Cairae as biz head sports and exclusive content

Dish TV, the largest DTH operator in India, has appointed Mukund Cairae as business head sports and exclusive content.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/02/tata-sky.jpg?itok=Wyr_FoNg
SPN’s riposte to Tata Sky yanking off its channels

A commercial dispute with Sony Pictures Networks India (SPN) and TV Today group has left DTH provider Tata Sky’s subscribers in a rather tricky position.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/01/mib.jpg?itok=EEA-Y5iZ
MIB reiterates 45-day alert to pubcaster on sports signal sharing

Ministry of Information and Broadcasting (MIB) has reiterated that broadcast rights holders of sporting events for the India region should inform pubcaster Prasar Bharati of signal sharing details at least 45 days in advance.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/dish.jpg?itok=hdGGyObD
D2H brand increases focus on South, launches new customer awareness TVC campaign

D2H, brand of Dish TV India Limited, the world’s largest single-country DTH Company, has launched a 360-degree TVC campaign for its southern market, highlighting the maximum number of entertainment offerings by the brand.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/Irdeto.jpg?itok=eNVZmdQz
Irdeto Partners with Airtel to Secure Content on Airtel’s Digital TV Platform

Irdeto has partnered with Bharti Airtel (“Airtel”), India’s largest telecommunications service provider, to secure all content offered on Airtel’s Digital TV services. As part of the strategic partnership, Irdeto will deploy its security solutions to secure the linear channels offered on the set-...

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/04/dish.jpg?itok=dfcXLMoL
Get Fit with Dish TV’s new ‘Fitness Active’ service

Dish TV India Limited, world’s largest single-country DTH Company announce the launch of ‘Fitness Active’ service on its DishTV & d2h platforms.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/29/airtel.jpg?itok=FTzYBUs6
Airtel gets regulatory approval to offload 15% from DTH arm to Warburg Pincus

In a regulatory filing Bharti Airtel said that its DTH arm Bharti Telemedia has received the government's approval for the transfer of 15 per cent stake to private equity firm Warburg Pincus.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories