Television

Eros Intl claims Rs 500 mn opening weekend gross for 'Salaam-e-Ishq'

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MUMBAI: London-listed Eros International has announced that its film Salaam-E-Ishq, which was released worldwide on 25 January on an impressive 1200 screens, has grossed over Rs 500 million in its opening weekend.

Eros India director Viki Rajani said, ?With Salaam-e-Ishq enjoying such a fantastic opening response, the film has superseded our expectations. It?s evident that audiences have saluted the flavours of love and appreciated the film worldwide."

With over 3.1 billion tickets being sold in India every year and the accelerated growth in multiplex cinemas which are driving ticket prices up, Bollywood is well and truly sustaining its 21 per cent CAGR growth. As part of its strategy, Eros is taking a larger slice of the Indian box office and has set up its own distribution offices in Mumbai and Delhi.

In line with Eros?s strategy to broaden the audience for Bollywood films beyond the expatriate community, Salaam-E-Ishq was released with local language subtitles in markets like Germany, Belgium and Holland through mainstream multiplex chains.

Eros International director Sunil Lulla said, ?We are delighted with the audience response to Salaam-E-Ishq. Our strategy is a combination of leveraging our distribution network and marketing muscle globally and looking for opportunities to open new markets. We remain focused on this core thread of our business and are excited about our release pipeline?.

After the success of Omkara and Salaam-e-Ishq, Eros?s global release pipeline up to April includes Vidhu Vinod Chopra?s Eklavya, Vipul Shah?s Namastey London, Chinni Kum starring Amitabh Bachchan, Aishwarya Rai?s Provoked and India?s first 3D animation film Friends Forever.

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