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MUMBAI: Sony Pictures Home Entertainment played Santa Clause
to kids during the recent festive season. The exciting and
fun-filled 'Open Season', the first animation film from the
Sony Pictures stable, is now available in VCD format. The
VCD will be sold across the country in an attractive gift
pack.
An 'Open Season School Essentials kit' will be given out
free with every VCD of this fun, animated movie. The inside
of the VCD jacket will have an exciting Boog & Elliot
board game, which is based on the storyline of 'Open Season',
where Boog, the bear is lost in the forest and he has to find
his way back home, overcoming the hurdles that come in his
way. This VCD will serve as the ideal gift from parents to
their children irrespective of the occasion.
To coincide with the release of this VCD, a contest was run
which asked kids to match character names to the picture of
the character. Lucky winners got to win cool Open Season Christmas
gifts.
Says Mr. Anupam Sengupta, Marketing Manager, Sony Pictures
Home Entertainment, India, "India is the first country
in which this movie is being offered in VCD format & we
are delighted to be distributing it this season. With this
offering, we hope to able to help parents with their quandary
of the right gift to give their kids this festive season.
It will be a delight for the kids to receive especially since
it comes with a school kit as well as a board game. Kids will
just love showing off the kit at school."
Protecting wildlife and nature is probably the finest way to
demonstrate love and concern for our threatened planet. Boog
and Elliot reinforce this key message amongst kids and parents,
after all "Open Season" is all about 'conservation
and not allowing man to abuse wildlife'.
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