Big FM, IBN 7 to co-produce musical show

MUMBAI: In a first of its kind attempt, a radio station will partner with a television news channel to launch a musical show. Big FM and IBN 7 will come together to co produce 'The BIG SHOW - Crazy Kiya Re'. The show will be broadcast on radio and television and will be hosted by RJ Aniruddh.

The BIG SHOW - Crazy Kiya Re' will have 13 episodes featuring musical talent in India in front of a studio audience. The show will premier on IBN 7 on Saturday 27 January at 10 pm with a repeat on Sunday at 7 pm.

The show will be aired on the Delhi and Mumbai Big FM stations.BIG 92.7 FM is currently running its on-air contests to gather studio audience.

The hour long BIG show - Crazy Kiya Re is a chat show featuring live performances by talented artists and accompanied by a top music band. The weekly show will see the RJ interact with the singers and get them to perform their favourite numbers. There will be six segments of the show and will have at least six different songs sung by the guest. Some of the guests lined up for the show include prominent singers like Kunal Ganjawala, Sudesh Bhosle and Sunidhi Chauhan.

"We are excited to join hands with BIG 92.7 FM for such an innovative initiative which will help in synergizing relevant content for all viewers. We at IBN 7 constantly strive to provide our viewers with unique and enthralling entertainment, of which this is a perfect example. This initiative brings together the craft of TV and Radio to provide content, which is visually appealing, and at the same time maintains and strengthens that emotional connection with the viewers and listeners. We are very confident that this cross-media synergy will work very well!" added IBN7 managing director Ashutosh.

Big FM marketing head Anand Chakravarthy said "Our association with IBN7 for such an exciting and appealing show will definitely give BIG 92.7 FM an opportunity to reach out to millions of our listeners. It is our constant endeavor to attempt to do things the BIG way in order to gain maximum brand visibility as the growing, dynamic and innovative radio station. We at Big FM want to help build a positive brand association with all our listeners. Also, we are proud to have undertaken such an initiative as this is the first time two mediums of entertainment have come together to take entertainment to a higher level".

Latest Reads
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories