(22 January 2007 6:00 pm)

MUMBAI: The Warner Bros. Television Group in the US and The CW Network have teamed up with mobile firm Sprint for a new shortform animated wireless series based upon the drama Smallville. In India Smallville airs on Star World.

Smallville Legends: The Oliver Queen Chronicles is a six-episode animated wireless series created for the mobile and broadband environment. It premiered a few days ago on the Sprint TV mobile video service.

A new episode will launch every Thursday and remain exclusive to Sprint for the six-week duration of the series. After Sprint's exclusive window, the entire wireless animated series will be available for streaming at www.CWTV.com, the online home of The CW Network from 22 February 2007.

The initiative marks the first time Warner Bros. and The CW have created original animated content as a marketing platform to help drive tune-in for the Smallville television series.

Warner Bros. Television Group executive VP, worldwide marketing Lisa Gregorian says, "Our goal at Warner Bros. Television is to look for unique, innovative ways to entertain and engage our fans, resulting in a deeper connection to our shows and providing value to our broadcast partners.

The producers of Smallville recently introduced the new character of Oliver Queen, who arrives in Smallville to continue his covert quest for justice in the guise of the super hero Green Arrow. Possessing phenomenal skills with a high-tech bow and arrow, Queen learns Clark has super powers and tries to recruit him in his current mission against Lex Luthor, Queen's former schoolmate. It is the fascinating back story to this new plotline that unfolds in the animated wireless series Smallville Legends: The Oliver Queen Chronicles. Viewers will go on a journey back in time to experience the pivotal events that led to a young Oliver Queen becoming Green Arrow.