Television

Orange partners with record labels to extend its music portfolio, offer unlimited music videos

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MUMBAI: To coincide with the Midem music trade show, mobile firm Orange is bringing out a new unlimited subscription plan for video-on-demand, available on Orange TV in France.

A catalogue of music programmes will be on offer for 4.99 euros a month with more than 300 long clips like concerts, documentaries, TV programmes, etc and 2,000 video clips.

The new offer is the latest addition to the extensive Orange music portfolio which covers nine countries and allows customers to access an international catalogue of 1 million titles following agreements with both major international and independent record labels.

The new offer gives Orange TV subscribers in France unlimited use of a wide choice of music content. They can enjoy on-demand access to the entire catalogue of music programmes with leading artists including Robbie Williams, Kylie Minogue, Michael Jackson, Beyonce and Shakira.

Subscribers can select a title from more than 300 longer clips (concerts, documentaries, TV programmes, etc.) and 2,000 video clips from any musical genre. These titles are made available through partnerships with:

* Sony BMG

* EMI Music

* I-Concerts

* Eagle Rock

The forthcoming arrival of two new partners, Warner Music and Universal Music, will further enhance the offering.



A portfolio of music services available in nine countries.

This latest addition to Orange?s impressive line-up of music services is available to Orange mobile customers in nine countries (Belgium, France, Poland, Portugal, Rumania, Spain, Slovakia, Switzerland and the UK) and internet customers in three countries (France, Spain, and the UK):

Orange customers can access music through the following services:

* Orange Music Store: gives access to an international catalogue of 1million titles,

* Orange Music Player: a multimedia player for downloading music or videos;

* Orange Music Cast: personalised mobile and internet radio. Launched in May 2006, Orange Music Cast is a mobile application that gives customers (with a compatible phone), access to a package of theme-based radio stations, which users can adapt to their own musical tastes (Urban, Pop/Rock, Latin, Jazz,...) as well as access their own favourite radio stations. Orange Music Cast is available both in a subscription service (EUR9.99) or in a 24 hour service (EUR2) ;

* Live Radio: This the firm says is the first independent wifi radio, lets users listen to thousands of radio stations from around the world and on the web, as well as podcasts and audio books, even without turning on your computer;

* SMS Jukebox, a new service which is being premiered at the Wifi Caf? Orange during Midem 2007. A playlist of songs is presented in a menu with a code for each one. All customers have to do is select a song and send the corresponding code by SMS. They then receive a message specifying the waiting time before the song is played... in the restaurant or cafe. Orange is looking to reinvent the jukebox, with a new mobile dimension.

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