Rainbow Media signs deals for Mag Rack Vod content

MUMBAI: US media firm Rainbow Media Holdings has added international broadcasters to the growing reach of its Mag Rack video-on-demand (Vod) content.

The latest round of deals delivers several Mag Rack titles into the UK, Sweden, Central and Eastern Europe, Russia and the Middle East. Continuing Rainbow’s international expansion, the deals represent 319 VOD segments.

Launched in 2001 in the US, Mag Rack is an on-demand television service, delivering made-for-Vod programming. Mag Rack is available to 12 million on-demand customers in 50 US markets, and several of its series were sold into Scandinavia, Hungary and Greece earlier this year.

iD MD Sally Miles says, "Our continued momentum with Rainbow’s stable of brands is truly a testament to the international appeal of this top-quality programming. With Mag Rack, buyers are getting a rich array of series that speak to the diverse tastes of their viewers’ evolving, on-the-go lifestyles. Mag Rack is a truly progressive brand to be working with in the VOD marketplace.”

The newest round of international Mag Rack deals includes:

Inside Weddings has been Sold to Wedding TV (UK), TV7 (Sweden), Club Channel (Poland & Hungary), CTC Domashy Network (Russia) and Spektrum (Czech Republic). The show has advice on everything from gowns and formal wear, flowers and photography to places to celebrate.

Mama Gena has been sold to TV7 (Sweden) and Club Channel (Central & Eastern Europe). In this “school of womanly arts,” Mama Gena’s lessons teach women to take control of their power of pleasure to have their way with the world and men, with each episode offering new tips and techniques.

Eight segments of Wild Wheels have been sold to TV4 (Sweden) and 24 sold to Prava/Prevodi (Bosnia & Herzegovina). This series takes viewers into a world of crazy cars—rock crawlers, aqua cars, modified stretch limos, mud/ice racers and more—for a drive on the wild side.

Let’s Go Garden has been sold to ACE (Russia). Let's Go Garden, hosted by Jackie Albarella. This focusses on the practical side of gardening with projects real people can achieve whether a beginning gardener or a passionate green thumb.

Motorcycle Freedom has been sold to Ananey (Israel). These short segment programs take viewers onto the open road with a virtual ride on some of the latest superbikes.

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