Television

BBC World to host golf tournament in partnership with Ministry of Tourism

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MUMBAI: BBC World will be hosting the Spirit of Golf 2007 tournament on 20 January in New Delhi. This is the second time the channel has hosted the tournament.

The channel will host the event in association with the Ministry of Tourism, India. The event will see corporate and political leaders, and city socialites compete for the Spirit of Golf top honours. This year’s participants include: Mr. Lloyd Mathias, MD Motorola; Harinder Sikka, vice president -Sales & Marketing; Nicolas Piramel; Restaurateur; AD Singh and Mr. Robert Vadera.

Ministry of Tourism Joint Secretary Amitabh Kant who will also be participating says: "Golf is a unique tourism product and has huge opportunity in India. There is outstanding private infrastructure already available and golf tourism will form an integral part of the Incredible India campaign. We are happy to partner with BBC World's Spirit of Golf 2007.”

Following the launch of BBC World’s first ever localised advertising campaign, What Affects the World, Affects You the Spirit of Golf initiative strives to take forward the channel’s commitment to its corporate business partners in India.

BBC World global director airtime sales Jonathan Howlett says, “Spirit of Golf is part of our endeavour to constantly develop and strengthen relationships with our customers and business partners. The tournament provides an opportunity for them to come together and interact in that special way that a game of golf provides. This year we are delighted to have the support of the Ministry of Tourism in building on the success of last year’s tournament.”

The prize sponsors for Spirit of Golf 2007 are Sri Lankan Airlines, ITC Welcome Group, Britain – The May Fair and ACP- Rail International. The event is being managed by TSM. The first prize is an all expenses paid five day vacation to the UK, while the runners-up will receive a two days three nights stay in a premium property from the ITC Welcome Group.

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