Fremantle inks deal for Martha Stewart show globally

MUMBAI: Television format creator and distributor Fremantle Media (FME) has sold its daytime show The Martha Stewart Show featuring US television icon Martha Stewart to global broadcasters.

The first season has been newly acquired by Mediacorp, Singapore; African Business Channel, Africa; Ananey, Israel; Show TV, Turkey; TV3/8TV Malaysia and UBC, Thailand.

The show has been renewed by Vitaya, Belgium; OnMedia, Korea; SBS, Sweden; TVNZ, New Zealand and ABS CBN, Philippines.

The one hour 180 episode show puts the spotlight on Stewart's sense of humour and love of fun, with each episode featuring movers and shakers, headline makers, A-list celebrities plus everyday people who've accomplished extraordinary things. With guests including Russell Crowe, Jamie Oliver, Olivia Newton-John, Jessica Alba, Harrison Ford, Sharon Stone, Jason Biggs, Paul Walker and the cast of Desperate Housewives, The Martha Stewart Show has received five Emmy nominations and scooped one award.

The brainchild of lifestyle guru Martha Stewart and reality television svengali Mark Burnett, The Martha Stewart Show aims to offer something different; from cooking, crafting and cavorting with celebrity friends, to entertaining, decorating and home renovating, Martha has all the answers.

Commenting from the television trade event Natpe in Las Vegas FME CEO David Ellender said, “We are delighted to report on these new sales and renewals of The Martha Stewart Show, now happily at home in schedules in a growing number of territories worldwide. Martha is already an integral part of daytime television across the globe, with these further additions cementing her role as everybody’s favourite daytime host.”

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