DTH

Animax partners Sify for 'Gaming Challenge 2007'

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MUMBAI: Animax, the youth animation channel, in association with Sify Gamedrome, a gaming chain, has announced the first annual "Animax Grand Gaming Challenge 2007", a gaming tournament to be conducted across 66 cities.

The event will feature top of the line games like Counter Strike, Fifa, NFS UG2, Defense of The Ancients and Gunz Online and aims to provide a platform to youth, recognizing the need take the passion of gamers to a competitive platform.

Trophies along with other prizes such as calendars, hiking bags, sippers, posters and DVDs from Animax, while one lucky winner will get a job as an actual game jockey aiding in the development process at Sify Gamedrome.

Gamers will be able to compete for prizes in several online game categories such as sports, racing, and strategy on-line and first person shooter. Research points to the huge potential of the gaming and animation industry in India. The gaming scenario in India is evolving from a nascent stage to that of a lifestyle hobby.

Participants can enter the competition by registering at any of the Sify Gamedromes or Sify iways across 66 cities by entering the "password of the day" which will be flashed on air on Animax and can also be accessed on-line or via the short messaging service on 2525. The registration kick off from 10 January 2007, informs an official release.

Following the preliminary elimination rounds which will end 2 February, the four zonal semi-finals will be conducted in Mumbai, Delhi, Kolkata and Bangalore beginning 8 February followed by the mega final showdown at the Atria Mall in Mumbai on 28 February.

Animax country head Sunder Aaron said, "Through the Animax Grand Gaming Challenge, Animax proudly supports a very important and growing activity for the wired generation: gaming. While the core mission of Animax is to entertain youth, we also want to reflect and support the developing interests and passions of India's Wired Generation. Working with Sify on the AGGC will truly boost the competition as they are the nationwide leader in online gaming."

Commenting on the initiative, Sify Ltd. Access Media president Pijush Kanti Das said, "We are delighted to partner with the Animax Grand Gaming Challenge '07, the largest online gaming tournament across 220 Sify Gamedromes in 66 cities. Our successful association with Animax in the past has encouraged us to back this tournament with aggressive promotional activities across the country. This year, apart from the multiplayer games we have added single player games to the portfolio of the tournament to increase the number of gamers."

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