Star One attempts to set Limca record with 24-hour 'Antakshari'

MUMBAI: On the eve of the Star One's Colgate Maxfresh Antakshari - The Great Challenge, the network rounded up avid fans to sing their way into the Limca Book of Records with a 24-hour Antakshari that started at on 7 February at 3 pm and eneded on 8 February.

The show will premiere on 9 February at 8 pm and will invite KBC host Shah Rukh Khan to cheer the teams on, while musical talent show host Shaan will introduce the show. The opening act has been choreographed by twinkle toes Shiamak Davar.

As a build up to the launch, the 24-hour non-stop Antakshari featured four teams from different parts of the country. According to the criteria assigned to them, the teams were allowed to take a half an hour break every three hours. The final announcement of whether they have accomplished the feat will only be confirmed by the Limca Book of Records committee in two weeks time.

Limca Book of Records marketing manager VVR Murthy said that other factor they will consider is that the teams showed no signs of fatigue and continued singing their hearts out.

Star India EVP Ajay Vidyasagar said, "We at Star One always believe in doing things differently and hope to achieve milestones with every initiative. This challenge of playing Antakshari for 24 hrs non stop is a step towards activating a pulse amongst our viewers. I really hope we make it to the Limca Book of Records!"

Murthy added, "Till date, there is no record of such an event in the Limca Book of Records. If this is completed successfully, it will be the first entry into the Limca Books. I sincerely hope that they will make it and I wish all the participants the very best of luck."

The challemge culminated with host Annu Kapur felicitating the participants for the efforts.

Latest Reads
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories