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MUMBAI: On the eve of the Star One's Colgate Maxfresh
Antakshari - The Great Challenge, the network rounded
up avid fans to sing their way into the Limca Book of Records
with a 24-hour Antakshari that started at on 7 February
at 3 pm and eneded on 8 February.
 The
show will premiere on 9 February at 8 pm and will invite KBC
host Shah Rukh Khan to cheer the teams on, while musical
talent show host Shaan will introduce the show. The opening
act has been choreographed by twinkle toes Shiamak Davar.
As a build up to the launch, the 24-hour non-stop Antakshari
featured four teams from different parts of the country. According
to the criteria assigned to them, the teams were allowed to
take a half an hour break every three hours. The final announcement
of whether they have accomplished the feat will only be confirmed
by the Limca Book of Records committee in two weeks time.
Limca Book of Records marketing manager VVR Murthy said that
other factor they will consider is that the teams showed no
signs of fatigue and continued singing their hearts out.
 Star
India EVP Ajay Vidyasagar said, "We at Star One always
believe in doing things differently and hope to achieve milestones
with every initiative. This challenge of playing Antakshari
for 24 hrs non stop is a step towards activating a pulse
amongst our viewers. I really hope we make it to the Limca
Book of Records!"
Murthy added, "Till date, there is no record of such
an event in the Limca Book of Records. If this is completed
successfully, it will be the first entry into the Limca Books.
I sincerely hope that they will make it and I wish all the
participants the very best of luck."
The challemge culminated with host Annu Kapur felicitating
the participants for the efforts.
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