Television

Star One attempts to set Limca record with 24-hour 'Antakshari'

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MUMBAI: On the eve of the Star One's Colgate Maxfresh Antakshari - The Great Challenge, the network rounded up avid fans to sing their way into the Limca Book of Records with a 24-hour Antakshari that started at on 7 February at 3 pm and eneded on 8 February.

The show will premiere on 9 February at 8 pm and will invite KBC host Shah Rukh Khan to cheer the teams on, while musical talent show host Shaan will introduce the show. The opening act has been choreographed by twinkle toes Shiamak Davar.

As a build up to the launch, the 24-hour non-stop Antakshari featured four teams from different parts of the country. According to the criteria assigned to them, the teams were allowed to take a half an hour break every three hours. The final announcement of whether they have accomplished the feat will only be confirmed by the Limca Book of Records committee in two weeks time.

Limca Book of Records marketing manager VVR Murthy said that other factor they will consider is that the teams showed no signs of fatigue and continued singing their hearts out.

Star India EVP Ajay Vidyasagar said, "We at Star One always believe in doing things differently and hope to achieve milestones with every initiative. This challenge of playing Antakshari for 24 hrs non stop is a step towards activating a pulse amongst our viewers. I really hope we make it to the Limca Book of Records!"

Murthy added, "Till date, there is no record of such an event in the Limca Book of Records. If this is completed successfully, it will be the first entry into the Limca Books. I sincerely hope that they will make it and I wish all the participants the very best of luck."

The challemge culminated with host Annu Kapur felicitating the participants for the efforts.

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