Television

CNBC Universe gears up for Budget 2007

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MUMBAI: CNBC Universe gears up for the Budget with a line of special programming on the theme 'OPPORTUNITY ECONOMY?' But the emphasis is clearly on wooing the youth and family as the network ties up with Star Plus and MTV for its budget specific programming.

CNBC Awaaz ties up with Star Plus for Saas Bahu aur Budget where different stars from various soap families on Star Plus will join the anchors for an in-studio analysis of how the budget will affect each member of this fictional family. This show has been packaged as a dialogue between the various members of the families from popular tele-serials and tax experts.CNBC Awaaz and its editorial team will moderate this program

CNBC-TV18 and MTV tie up to bring Budget Fundas which will be telecast on both channels. The series is supposed to connect the youth with the Union Budget.

CNBC Awaaz budget coverage includes Aapke Sheher Main which will travel to five key cities across India taking stock of what investors expect. The Budget Express is a nationwide initiative tracking 32 cities. Both CNBC-TV18 and CNBC Awaaz will telecast the live uninterrupted coverage of the FM's Budget Speech followed by a half hour interview with the FM.

The programming on CNBC-TV18 will also have short segments and vignettes such as Tax Minute, CEO Bites, If I were FM...?, Budget Factoids and What the World Thinks.

The theme of "Opportunity Economy?" will extend throughout the CNBC Universe including its web properties.

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