Indian Telly Awards to honour technical finesse

MUMBAI: They are the faces behind Indian television, the ones that make sure that the impact is registered in a news story, the glamour quotient high in your daily soap, the finishing touch, the right music, the maximum intensity. They make television viewing an experience and most often you don't even see them.

But at Indian Television we understand the need for perfection that makes these technical experts the best in their field. And so at the Sixth Indian Telly Awards - Trade, Technical, Channel & Programming Nite we honour them and their work.

The sixth edition of the Indian Telly Awards- Technical will be held on 6 February at the St. Andrew's Auditorium, Bandra. What began as a germ of an idea in 2001 has progressed to fruition thanks to support from the industry.

This year the awards will be anchored by telestars Pawan Shanker, Karishma Tanna, Rajesh Kumar and Barkha Bisht.

Some of the categories for the awards function include : Current Affairs Programme , Business Programme , Music Programme , Non-fiction Programme, Non Fiction Prorgamme on news Channel, TV Documentary , Special/Visual Effects for Television, Art Direction, Videography (Best TV Cameraman), Costumes for a TV Programme, TV Show Packaging (Fiction), TV Show Packaging (Non Fiction), TV Channel Packaging (Including Channel Ids & Generic Promos), Editor (Fiction/Non Fiction ), Background Music for a TV Programme , Director (Thriller/Sitcom/Soap & Drama) Screenplay Writer, Dialogue Writer, Media Innovation, The BIG Idea Award , Interactive Show and Cable operator /MSO (Multi Systems Operator of the year).

And if it's about television, then it must also be about high octane entertainment. Fusion dancers Vrajesh and Kalyani present a unique Jazz meets Kathak performance while Pandit Ravindra Chary on sitar and Merlin round up the nite with some jazz, rock, blues and divine music.

The event partners include Zee Networks Aaj Tak, CNN IBN, IBN 7 , Times Now Zee Cinema, Radio City , Bright Advertising , Rajasthan Patrika, & Mid Day, Fun Cinema , CMCG India , & Animation Xpress .com.

So starting at 6:30 pm this evening you have a date with the very best in Indian television.

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