Television

Hungamathon runs well in Kolkata, Delhi next on agenda

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MUMBAI: After Mumbai, the Hungama TV organized kid's mini-marathon which was postponed in the other two cities, finally kicked off in Kolkata on 4 February at the Ladies Golf Course Ground (Maidan Area). The Britannia Tiger Hungamathon in Delhi is slated to take place on 18 February.

Currently, Disney acquired children's channel Hungama TV tied-up with West Bengal Athletic Association to ensure appropriate adjudication of the event and Total Sports Asia to handle the planning, promotion and execution of the event. Hungama TV captain 2007 from Kolkata was judge for "the crazily dressed kid" category.

Following the mishap that took place at the Mumbai venue the other events had to be re-scheduled. As per the original schedule, the Delhi event was slated to take place on 14 January followed by Kolkata on 28 January. The channel claims to have received a response from over 15,000 kids at Kolkata.

The Walt Disney Company (India) managing director Rajat Jain said, "In the second year of this event, we are going to three cities with an overwhelming response of over 30,000 registrations received in each city. We at Hungama TV, celebrate this friendship and solidarity with our young fans. Being a brand in the kids and family space is one of immense responsibility. This run was a medium for us to communicate to the millions of children across the country to see the joy and freedom of being outdoors and having fun as a team."

West Bengal Athletic Association president Prasun Mukherjee said, "One of the aims of the West Bengal Athletic Association (WBAA) is to promote sports in the state. Through this marathon, we want more children to take up sport and promote the spirit of running. The WBAA looks forward to a successful event this Sunday."

Total Sports & Entertainment India Pvt Ltd. managing director Navneet Sharma said, "The Hungamathon provides the ideal platform for kids to maintain the competitive spirit and also to have fun. We are very happy to partner with Hungama TV on this fantastic event."

Speaking about Britannia's association with the event, Britannia Industries Ltd vice-president and head of marketing, sales and innovation Neeraj Chandra said, "Britannia is very happy to be associated with 'Hungamathon 2006-2007'. It is an excellent initiative to encourage kids to indulge in physical activities which involves fun and energy, which is what the brand Tiger symbolizes.

"Tiger is a very popular brand among kids and is a great source of their daily energy dose. The response to this mini-marathon has been tremendous and it is a great way for kids to have fun and we will always continue encouraging these kind of activities."

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