DTH

Most Americans are unaware of Digital TV transition: Study

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2016/05/05/digital_0.jpg?itok=xe1D3NmM

MUMBAI: The majority of US households that receive their television signals over the air are still unaware of the digital TV transition.

This is despite the fact that an estimated 22 million over-the-air homes need to make some kind of digital decision by 12 February, 2009, according to a Association of Public Television Stations (APTS) survey.

The bulk of the survey participants—61 per cent—had no idea that the DTV transition was taking place. 10 per cent said they had limited awareness, while 25 per cent said they were somewhat aware or very aware. While some respondents were aware of the digital transition, 53 per cent had no idea when analogue transmissions were scheduled to be turned off.

In order for the DTV transition to be successful, consumers must be well-informed and primed to adapt successfully to the new technology. This cannot occur unless there is a comprehensive, coordinated national consumer outreach effort. Therefore, APTS is urging Congress to designate targeted funding for consumer outreach on the switch from analog to digital. During APTS Capitol Hill Day 2007 from 13-14 February more than 200 executives and volunteer board members of local Public Television stations are scheduled to ask Congress to recognise Public Television’s unique outreach ability in the community and provide funding for those efforts.

APTS president and CEO John Lawson said, There are more than 21 million US households that get their TV exclusively free and over the air, and we know these homes are heavy viewers of Public Television. That puts us, working with our partners, in a strong position to provide information about the digital transition to the people who need it most.”

APTS is spearheading a coalition of trade and interest groups to compete for the $5 million Congress set aside for consumer education in last year’s DTV transition bill. The diverse group includes the Leadership Conference on Civil Rights, Consumer Electronics Association, American Library Association and Women Involved in Farm Economics. In addition, APTS is now a part of the DTV Transition Coalition, a separate but related effort led by the National Association of Broadcasters.

The need for vigorous outreach efforts is evident when looking at analog consumers’ attitudes and awareness toward their options for digital TV reception after the transition. Roughly 45 per cent of respondents to APTS’ survey said they will either “do nothing” or “don’t know” what option they will take to obtain digital signals. 19 per cent will purchase a converter box, 17 per cent are likely to sign up for cable TV service, and nine per cent will sign up for satellite TV. Another nine per cent indicated they would buy a digital television set so that they can continue to receive over-the-air broadcasts.

The survey also found that at least 38 per cent of analog households would “definitely not” or “probably not” select a particular video service provider if they didn’t offer Public Television channels after the DTV transition. This suggests that the lack of Public Television offerings by video providers will cause a serious barrier to these analog households in choosing cable or satellite to receive digital television.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/goel.jpg?itok=67m_ghdJ
Dish TV reports improved operating profits for second quarter

BENGALURU: Hit by a double whammy–that of demonetisation and the implementation of the new goods and services tax (GST)–Indian media and entertainment (M&E) companies have been struggling to attain and/or maintain black in their financials.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/29/Saurabh%20Dhoot.jpg?itok=6An_5mK1
Videocon d2h reports another profitable quarter

BENGALURU: Saurabh-Dhoot led Indian DTH player Videocon d2h reported profit after tax (PAT) of Rs 168 million for the quarter ended 30 September 2017 (Q2 FY 2017-18). The company had reported PAT of Rs 12 million for the immediate trailing quarter (Q1 FY 2017-18) and PAT of Rs 148 million for the...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Tata_Sky_Beauty.jpg?itok=2uJt4gQQ
Tata Sky adds beauty-based interactive channel

MUMBAI: Tata Sky has expanded its interactive channel list by adding Tata Sky Beauty, in partnership with FTheCouch (FTC) Beauty Studio, which is promoted by actor Suniel Shetty. It will feature your favourite actors sharing tips and tricks on makeup, skincare and the latest fashion trends in an...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/DTH1.jpg?itok=LMILc64e
Sun Direct partners Harmonic to add 80 HD channels

MUMBAI: DTH operator Sun Direct (Sun) has taken up a new HEVC media processing solution from video delivery services, Harmonic, which will enable it to entertain its viewers with 80 extra HD channels.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/15/dish-tv.jpg?itok=mlB4piNs
DishTV introduces Dance Active Service

DishTV, Asia’s largest DTH player, has set the stage for millions of aspiring dancers of the country to pursue their passion by launching the new ‘Dance Active’ service on their platform. With this introduction DishTV will enable its strong subscriber base of 15.7 million (Net) to actively follow...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/06/big-tv.jpg?itok=s3kXRvtY
Veecon Media acquires Reliance Big TV

Delhi-based Veecon Media and Television Ltd (Veecon Media) has bought out Reliance Communications Ltd’s (RCom’s) entire stake in its subsidiary Reliance Big TV Ltd (RBTV). According to a release on the BSE website, RCom has entered into a binding memorandum of understanding with Veecon Media to...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/01/Airtel-Bharti%20Airtel.jpg?itok=YaVd7CMG
Airtel Digital TV revenues, op profits rise in Q2 FY 2018

BENGALURU: Airtel Digital TV services (Airtel DTH), the DTH segment of Indian telecom major Bharti Airtel Limited (Airtel), saw revenue grow 10 percent for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding year ago quarter (Q2-17, year ago quarter). The...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/27/relaince_0.jpg?itok=UjcVvUfY
Tata Sky offers Reliance DTH consumers migration deal, Dish TV too in play

Tata Sky reportedly is offering consumers of Reliance Digital TV a limited time offer till middle of November 2017 to migrate to its platform at no extra cost. Reason: Reliance is not renewing its DTH licence that expires in November 2017.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Sunil-Mittal.jpg?itok=S9DXigu_
Airtel Digital and LG tie up, redefine home entertainment

MUMBAI: Popular brands are coming together to share a symbiotic relationship.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories