Television

Sushmita Sen, Ashley Judd in National Geographic documentary

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MUMBAI: Bollywood actor and Miss Universe Sushmita Sen will join Hollywood actor Ashley Judd in a documentary on National Geographic channel to raise global awareness on HIV/AIDS. The NGC shoot will take place in the month of March when Ashley Judd comes to India. Judd is the PSI Global Ambassador.

The documentary will explore why women are particularly vulnerable to HIV infection and to increase awareness of the affliction.

PSI/India managing director Tim McLellan said, "We are honoured that Sushmita Sen has agreed to partner Ashley Judd in this documentary film for National Geographic channel. She is known for her commitment to women empowerment and this film is all about women empowerment and HIV/Aids awareness."

PSI/India is a not-for-profit organization working in the areas of health & women's empowerment. It uses social marketing to achieve positive behaviour change through the promotion of ideas, products and services conducive to better health. PSI/India is also an active partner in the government's contraceptive social marketing program

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