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MUMBAI: MipTV featuring Milia has announced that three industry
executives Joseph Jaffe, Philip Rosedale and Gerhard Zeiler,
will be keynote speakers for this year's conference programme.
Milia's 2007 conference programme entitled "Capture
Innovation," will focus on five key themes looking at
'Trends-in-Television,' the 'Explosion of Mobile Media,' 'Branding
and Marketing 2.0,' 'On-Demand Television and Digital Distribution'
and 'Content 360 and the Future of Media,' informs an official
release.
Joseph Jaffe president and 'Chief Interruptor' of new-age
marketing specialists, Crayon L.L.C. and author of the marketing
best-seller "Life after the 30-second Spot," will
look at how advertising is evolving in a world ruled by an
empowered consumer and a television industry no longer governed
solely by the 30-second spot. His speech, entitled "Energize
Your Brand: The New Marketing Renaissance," is part of
a new conference track featuring debates between advertising
agencies, brands and content industry leaders.
Philip Rosedale founder and CEO of Linden Lab, the creator
of the 3D online digital world phenomenon "Second Life,"
will open the 'Future of Media' day on 19 April by discussing
the next generation of media and how to engage audiences and
brands in the a virtual world. The 'Future of Media' day will
include Content 360 conferences, showcasing new talent along
with enabling technologies and creative cross-platform formats,
as well as two super panels "TV 2.0 meets Web 2.0"
and "Future of Lifestyle Media."
Gerhard Zeiler chief executive officer of European entertainment
network, RTL Group, will give his "Traditional Media
Fights Back" keynote speech on 16 April. A former 'Mipcom
Personality of the Year,' Gerhard Zeiler will share his vision
of how the networks across the world are responding to fragmented
media distribution and embracing change.
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