DTH

Indya.com gears up for cricket World Cup

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2016/05/04/Indya.jpg?itok=c8yMF83Z

MUMBAI: Played with passion! Followed with obsession!

With the cricket World Cup scheduled to kick off in less than a month's time indya.com, which is running the official website www.cricketworldcup.com as the International Cricket Council's (ICC) web partner, is starting to make a push.

The site officially launches on Monday, 26 February.

Information available with indiantelevision.com indicates that one presenting sponsor and four associate sponsors have been signed up so far for this year's highlight cricket event.

It was last year that Star inked a deal with the ICC to run its sites for the Champions Trophy and next month's World Cup. Indya.com business head Sumant Kasliwal claims that its Champions Trophy site got three million unique users. In total there were over a billion hits, a lot of which, not surprisingly came from India. One million downloads took place and there were 100,000 registered users.

For the Champions Trophy the site got 230 million page views. Kasliwal says that for the World Cup the site is expecting a billion page views during the event. "Our application Matchcast (which is a scorecard) has been expanded upon. It will be interactive. The aim is to give the consumer a complete experience. One can get match highlights, fall of wickets package, interactive contests. There will be live chat during the game. Users can comment on the state of the game. Our video content will include highlights from the previous World Cups. Other sites (as per the ICC diktat) are not allowed to show cricket videos."

Kasliwal also mentions another application - the Simulator. The visitor can view a graphical representation of what is happening ball by ball. He says that from a technological point of view it is a challenge. For each over two dozen parameters are taken into account. The recording takes place on the fly.

There will also be expert analysis of each match. Prominent names are in the process of getting signed up. There will also be interviews with players and the captains. For the captains there is a section Captainspeak. Kasliwal says that it is in the process of tying up with speakers.

It is also doing an interactive Voice Of the World Cup initiative. The contest kicks off next month. Here a clip of India's match versus Pakistan in the previous World Cup is featured. Sachin basically hammers Shoaib. One can visit the section and provide a commentary recording. The winner who will be chosen by the public and a team of experts gets to do commentary for the semi finals and the final for the site.

The site will also have a picture gallery courtesy gettyimages. For fun one can participate in games. One game that will shortly be launched is called Pick The Score. This is a prediction game and one has to guess scores. There will also be a fantasy game. Here one chooses a dream team for each match and one scores depending on how well the individual players are faring.

The site will also have quizzes, an ICC contests suite. There will also be pages dedicated to teams and players, merchandise that can be ordered. In some countries like New Zealand, Hong Kong, Korea, Germany, France the site will offer for a fee live streaming of matches. In India highlights and the other earlier mentioned features will be given for free.

GroupM COO South Asia Vikram Sakuja says that at first the agency was not sure how the product would turn out. However he is happy that for the Champions Trophy the site got a quarter of a billion page views. "I am glad that GroupM saw this potential and got some of our brands like Lufthansa to work with this exciting media offering."

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/goel_0.jpg?itok=XZM7Jo9W
Dish TV India reports muted numbers for first quarter

The Essel Group’s television direct to home (DTH) Dish TV India Limited (Dish TV) reported 5 per cent and 5.1 per cent declines in subscription and operation revenue for the quarter ended 30 June 2017 (Q1-18, current quarter) as compared to the corresponding year ago quarter (Q1-17). Dish TV says...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Sukhpreet_Singh.jpg?itok=h6bBOxMZ
Television viewership stable despite VoDs, says DISH TV exec

MUMBAI: People's interest in television was intact although use of cell phones in India has increased considerably in India. After increase in internet speed, people in India had started watching videos on mobile phones. However, despite VoD services proliferating in the country, viewers preferred...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/04/rajyavardhan%20rathore.jpg?itok=06dFFaIX
Rs 200 mn allocated for free DTH in border areas

NEW DELHI: An allocation of Rs 200 million has been made for setting up direct-to-home receiver sets of Doordarshan’s FreeDish in tribal, remote and border areas, the Parliament has been told. Minister of state for information and broadcasting Rajyavardhan Rathre said 30,000 DTH receiver sets...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/01/Mahendra%20Nath%20Pandey_0.jpg?itok=KzA1GGdi
Educational DTH channels to remain free-to-air, says minister

NEW DELHI: Swayam Prabha, the 32 educational direct-to-home educational TV channels launched early in July, are free to air and will transmit high-quality educational content on 24X7 basis direct to every home, the Parliament has been told. (At a National Convention on Digital Initiatives for...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/31/dishtv%26videocond2h.jpg?itok=pqlBfvY4
Profit returns to Videocon d2h, court approves Dish TV merger scheme

BENGALURU: After three consecutive profitable quarters in fiscal 2017 (year ended 31 March 2017, FY-17), Indian direct to home Saurabh Dhoot led major Videocon d2h Limited had reported a net loss of Rs 87 million for the last quarter of last fiscal (Q4-17). The company has returned back to the...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/dishtv%26videocond2h.jpg?itok=1fKq68MP
Dish TV--D2H merger gets NCLT approval

MUMBAI: Dish TV India has announced that the Mumbai bench of National Company Law Tribunal (NCLT) has approved the scheme of arrangement for merger between Videocon D2h Limited and Dish TV India.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/airtel.jpg?itok=L_dBf3it
Airtel Digital TV sub base expands, even as ARPUs dip

Q1 2018 ended 30 June 2017 has been a bit of a mixed bag for the Sunil Mittal headed Bharati Airtel’s DTH biz – Airtel Digital TV. Its subscriber base expanded by nine per cent to 13.3 million as compared to 12.14 million in Q1 FY 2017 ended 30 June 2016. Net customer additions were hence around...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/10/DTH.jpg?itok=psLHYF3U
32 free DTH educational channels on Dish TV & FreeDish start functioning

NEW DELHI: Thirty-two direct-to-home educational channels under the name Swayam Prabha were formally launched during the weekend to telecast high-quality educational content free of charge.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/07/DD-Free-Dish-Story.jpg?itok=inUInBIn
FreeDish a key driver in FTA channels' growth by '20

Telecom Regulatory Authority of India (TRAI) numbers for the six private players in the DTH industry show a very poor growth rate of just 0.96 million and 5.8 million during the quarter and year ended 31 March 2017 (Q4-17, FY-17) respectively. This figure is far lower – less than one-third of the...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories