Television

Radio Mirchi in film placement for Honeymoon Travels

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MUMBAI: In its latest on ground activity for a film, Radio Mirchi brought the star couples of the soon to be released film Honeymoon Travels Pvt. Ltd face to face with eight couples who participated in a Mirchi contest where they narrated their most hilarious honeymoon experiences.

The stars and the eight couples travelled on the 'honeymoon travels bus' from Hilton Towers to Salt Water Grill in Mumbai.

Radio Mirchi also features in the film along with RJ Harsh who plays a radio jockey called Sunny Singh in the film who hosts a show called 'Pyar Ke Lamhe'. RJ Harsh hosts the morning show on Mirchi called Hello Mumbai.

The director of the film Reema Kagti revealed, "We need a narrator or a sutradhar for the film. A voice that could discuss individual characters, reveal secrets about them and their past in the movie. I first heard Harsh's voice while I was stuck in a never-ending traffic jam on the streets of Mumbai. At that time I was searching for a voice to dub for the character of the RJ. His voice was perfect for the part and I immediately decided to use him as the sutradhar and the voice on the radio show called 'Pyaar ke Lamhe' in the movie."

Speaking at the event producer of Honeymoon Travels Pvt. Ltd Ritesh Sidhwani said, "In the competitive environment that we operate in, we are constantly seeking novel ways to promote our movies. We have to take the movie to the audiences and we were convinced that the best way to reach them is through Radio Mirchi and taking our stars to their listeners. We came up with this wonderful idea to utilize one of our key characters and our set - the star bus to drive around the streets of Mumbai."

Radio Mirchi station director and vice president Mumbai Hitesh Sharma said, "Radio Mirchi has always strived to connect with listeners through out-of-the-box content and on-ground promotions. Radio Mirchi has been the exclusive radio partner for several other blockbuster movies in the past. We have become the preferred choice for producers as our content is innovative and we have the widest reach."

Honeymoon Travels Pvt. Ltd is a film about six couples, a guide, a driver and a handyman riding in a bus from Bombay to Goa. Woven into the hectic four day honeymoon schedule is the radio show - "Pyaar Ke Lamhe".

Radio Mirchi is the exclusive radio partner for the film which stars Shabana Azmi, Boman Irani, Kay Kay Menon, Raima Sen, Minnisha Lamba, Karan Khanna and Sandhya Mridul and director Reema Kagti accompanied by producers Farhaan Akhtar, Ritesh Sidhwani and Zoya Akhtar.

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