Television

Delta, HBO in alliance

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MUMBAI: Bolstering its efforts to transform the in-flight travel experience and offer customers more choices, Delta Air Lines will become the first airline to offer HBO content and popular programs on worldwide flights.

In a few months time, customers can view a 30-minute block of HBO content composed exclusively for Delta. Passengers can also view a new dedicated HBO channel, available on Delta?s seatback in-flight entertainment system, that will offer 40 to 50 hours of content.

This includes programming, ranging from original series, movies, theatrical films, mini-series, TV movies, stand-up comedies and family programming. This will all be available on flights featuring Delta?s digital on-demand entertainment system. The HBO channel will be available to First class and international BusinessElite customers at no cost and to domestic Economy class customers for $5 per feature film or movie and $2 for all other television programmes.

The half an hour programme blocks, composed exclusively for Delta, will feature material such as 'behind-the-scenes' footage from HBO original series and interviews with actors and directors from the network?s programming slate.

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