Television

Nickelodeon's president Cyma Zarghami meets president Bush to discuss child obesity

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/02/Nickelodeon_0.jpg?itok=N6XBvJbk

MUMBAI: Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami, joined president Bush and the first lady at the White House to discuss the current effort towards the fight against childhood obesity on 1 February. They joined by other food and beverage industry and entertainment executives and CEOs, the Ad Council and the Secretary of the U.S. Department of Health and Human Services (HHS).

Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami

The meeting stemmed from the recent announcement by HHS, the Ad Council, Dreamworks SKG, Nickelodeon, and others about the launch of a new series of public service advertisements designed to help prevent childhood obesity featuring characters from the movie Shrek.

Nickelodeon will premiere the Shrek "Be A Player" PSA on 1 February at 8 pm. ET/PT and air it throughout the year as part of the network's on-going "Let's Just Play" campaign, which strives to encourage kids and families to make healthy lifestyle choices, informs an official release.

"Nickelodeon is honored to be a part of this forum today, and to be able to discuss with the President and First Lady, and many leaders in the food, beverage and media industries, how we can all work together to further the solution to childhood obesity," said Zarghami. "We've taken great strides as a company to encourage healthy lifestyles among kids, and we're pleased to see so many corporations collaborate to move the needle on this issue."

Participants, along with Zarghami, included: Indra Nooyi, CEO, PepsiCo, Inc.; Marc Belton, Executive Vice President, Worldwide Health, Brand and New Business Development, General Mills; Peggy Conlon, President and CEO, The Advertising Council; Alexander "Sandy" Douglas, Jr., President and COO, Coca-Cola North America; Roger Enrico, Chairman of the Board, DreamWorks Animation SKG; Ivelisse Estrada, Senior Vice President, Corporate and Community Relations, Univision Communications, Inc.; Lance Friedmann, Senior Vice President, Global Health and Wellness and Sustainability, Kraft Foods, Inc.; Jeff Montie, Executive Vice President of North America, Kellogg Company; Tom Seddon, CEO, Subway Franchisee Advertising Fund Trust; and Don Thompson, President, McDonald's USA.

More than 10 million school-age children in the United States are now considered overweight. The proportion of overweight kids tripled among adolescents over the last 25 years, and nearly doubled for children ages 6 to 12. This increases their risk for adult heart disease and diabetes, lowers life expectancy, and creates additional health-care costs. The Federal government spends more than $600 million annually to fight obesity, adds the release.

The channel claims to have committed more than $30 million and 10 percent of its non-programmed airtime to health and wellness messaging. This year marks the fifth year of Nickelodeon's "Let's Just Play" pro-social initiative, which is a multi-media campaign that empowers kids to recapture the spirit and benefits of active play for themselves and their communities. The campaign builds on

Nickelodeon's connecting with kids through all its lines of business including online, magazines and on-air messaging. Over the past two years, Nickelodeon has also awarded approximately $2.5 million in grants and through its "Let's Just Play Giveaway" to schools and after-school programs to help provide resources that will create and expand opportunities for physical play.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/com.jpg?itok=dt4jzm8M
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/sky.jpg?itok=iRHwz8oe
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/discovery.jpg?itok=8KddrXNz
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to GlobeSt.com,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/cr7.jpg?itok=-tKIxKC0
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Sony.jpg?itok=YEJWnfIl
How Sony is bringing the FIFA World Cup 2018

MUMBAI: Sports broadcasting is no ordinary business. Just ask Star India and Sony Network Pictures (SPN) India – who often slug it out against each other for the rights of premium sporting properties. The two high rollers of Indian sports broadcasting play by one simple rule: high risks, high...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/FOX.jpg?itok=Bhdsm2nj
Disney makes $70.3 billion counterbid for Twenty-First Century Fox

21st Century Fox has announced that it has entered into an amended and restated merger agreement with The Walt Disney Company pursuant to which Disney has agreed to acquire for a price of $38 per 21CF share the same businesses. Disney agreed to acquire under the previously announced merger...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/mpa.jpg?itok=vqd31YXu
MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/and.jpg?itok=xIv703YO
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/disney.jpg?itok=_e6XbSdU
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories